Head of Marketing

Details

• Salary Range: ₱60,000.00 - ₱80,000.00 / month (negotiable)
• Urgent hiring, 1 opening

Perks and Benefits

• 90% Work from Home (WFH) Setup
• Competitive Compensation
• HMO (Medical & Dental Coverage)
• Paid Leaves (Vacation, Sick, Bereavement, Single Parent, Maternity & Paternity)
• Paid Holidays Off
• Paid Saturdays and Bonuses
• Monthly Performance Bonus
• Allowance for Work Setup Upgrades
• Care Packages
• Fun Days, Coworking Days, Events, Expos, & Team Building Activities
• Employee Referral Bonus
• Skills Training Workshops
• Supportive & Dynamic Work Culture
• Community Involvement

Responsibilities

• Develop and execute data-driven marketing strategies for high-quality lead generation
• Take on a leadership role by formulating and executing strategic plans in line with company objectives
• Set and ensure the reach of relevant team KPIs to help maintain excellent performance
• Understand business owner perspectives to craft compelling messages
• Ideate and create engaging monthly social media content, videos, and persuasive copies to maintain a strong online presence across platforms
• Implement SEO best practices to enhance online visibility
• Identify and target relevant audiences to optimize lead generation
• Build and expand page audiences and followers
• Optimize marketing budgets for cost-effective lead acquisition
• Plan and organize initiatives to boost brand awareness and conversions
• Track, analyze, and manage advertising campaigns and their results across various platforms
• Utilize metrics and data to monitor and adjust marketing strategies for maximum lead generation
• Conduct market research and stay informed about competitor positioning
• Oversee booth design and event-related tasks for expos and events
• Create and design various company materials such as decks, banners, infographics, brochures, flyers, etc.
• Assist in documenting team events and expos

Qualifications

• At least 2-3 years leadership experience in marketing, digital marketing, or a related field
• Proven experience in digital marketing and lead generation
• Proficiency in graphic design, video editing, and copywriting
• Understanding of SEO, marketing metrics, and data analysis
• Ability to think creatively and generate unique marketing ideas
• Strong communication and interpersonal skills
• Proficiency in editing software (e.g., Photoshop, Canva, Illustrator, Premiere Pro)
• Highly organized with excellent project management skills
• Familiarity with social media platforms and advertising tools
• Motivated, adaptable, and able to work in a fast-paced startup environment