Digital Marketing Manager

Position Title: Digital Marketing Manager

Department: Resource Development

Reports To: Senior Director of Marketing & Communications

Status: Full-Time; Salaried; Non-Exempt

USTA PNW believes that the game of tennis is a vehicle that can transform lives. Tennis promotes life-long fitness and wellness while instilling leadership and sportsmanship. The game also teaches teamwork, life skills, and builds stronger families and healthier communities. USTA PNW lives the mission daily, “to promote and develop the growth of tennis to inspire healthier people and communities everywhere.”

USTA PNW is seeking an enthusiastic and detail-oriented Digital Marketing Manager to join our growing marketing team. This position will work closely with the Senior Director of Marketing & Communications to develop and execute marketing campaigns that drive business goals forward. This role will contribute to existing marketing and events, while assisting with the development of new initiatives aligned with our mission and vision. The ideal candidate will have prior experience with a wide range of marketing functions, including social media marketing, email marketing, and graphic design. Attention to detail is critical for this role.

Key Responsibilities:

Social Media Marketing:

• Create, edit, and post compelling and engaging content for all of USTA PNW’s digital marketing channels.
• Collaborate with Senior Director of Marketing & Communications to manage social media calendar.
• Support the ideation and production of visual and written content for all social media platforms.
• Build community and manage the social media voice of USTA PNW including live coverage of events, regular posting to social channels, and regular monitoring of social channels.
• Create and edit behind-the-scenes phone content to showcase the USTA PNW brand.
• Lead the social voice of USTA PNW; comfortable in front of the camera.
• Ideate short-form photo and video content for social channels.
• Produce monthly analytics reports that clearly communicate actionable insights.
• Represent USTA PNW at 10+ sanctioned tournaments throughout the region each summer/fall, working non-traditional hours on these weekends.

Email Marketing:

• Assist in the creation, execution, and optimization of email marketing campaigns using Adobe Campaign and Salesforce Marketing Cloud.
• Build and test email templates, ensuring consistent design and functionality across devices and platforms.
• Segment and manage customer lists to deliver targeted and personalized email communications.
• Analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to improve results.
• Collaborate with cross-functional teams to align email campaigns with broader marketing initiatives.
• Ensure all email communications comply with best practices and data protection regulations (e.g., GDPR, CAN-SPAM).
• Maintain accurate campaign documentation and reporting.
• Conduct A/B testing on different campaign elements to optimize results.
• Identify and troubleshoot campaign issues, ensuring seamless delivery and customer experience.
• Responsible for elevating experimentation, including collaborating to design new operational processes, training programs, and operational-support mechanisms for marketers and internal operators.

Graphic Design:

• Lead the production of new marketing materials and templates for business units.
• Design marketing materials for social media, websites, emails, signage, and advertisements that align with brand identity.
• Support colleagues with diverse skillsets to navigate the internal marketing request process, ensuring a cohesive visual brand identity across the organization.
• Utilize graphic design software including Canva and Adobe Creative Cloud (e.g., Photoshop, Lightroom, InDesign, Illustrator, After Effects) for basic design and editing tasks.
• Balance high-quality and high-volume production to advance the brand.
• Maintain brand guidelines and meet deadlines.

Miscellaneous:

• Work with Senior Director of Marketing & Communications on messaging and communication priorities.
• Support the execution of weekly website updates including editing copy, blog posts, images, videos, links, etc.
• Utilize webpage builders such as Wordpress, Squarespace, Adobe Experience Manager, etc. to maintain modern, mobile-first websites that share a cohesive look and feel.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Elevate digital channels through elite storytelling, strategy, and execution.

Skills & Qualifications:

• Minimum of 5+ years of progressive digital marketing experience; sports and/or non-profit experience preferred.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
• Social Media Marketing:
• Background in social media management in a university or professional environment.
• Strong combination of educational and professional experience spanning several years is preferable.
• Familiarity with social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Knowledge of industry trends and best practices to communicate effectively.
• Experience with Facebook Ads Manager.
• Understanding of social media marketing best practices, audience development, and communication strategies.
• Passionate about consuming social media and presenting innovative ideas.
• Email Marketing:
• Familiarity with Adobe Campaign, Salesforce Marketing Cloud, and similar email marketing tools (e.g., Mailchimp, Braze, Hubspot).
• Experience with marketing automation tools and workflows.
• Understanding of email marketing best practices, segmentation, and personalization strategies.
• Analytical mindset with the ability to interpret data and generate insights.
• 3+ years of experience with a focus on a/b testing, multivariate testing, segmentation, and/or personalization.
• Strong Marketing Technology and CRM execution competence at scale, ideally with the Adobe and Salesforce suite of solutions.
• Experience with HTML/CSS for email templates.
• Graphic Design:
• Knowledge of Canva and Adobe Creative Cloud (e.g., Photoshop, InDesign, Illustrator) for basic design and editing tasks preferred.
• Miscellaneous:
• Serve as marketing liaison between business units and resource development team.
• Experience with webpage builders such as Wordpress, Squarespace, Adobe Experience Manager, etc.
• Resourceful mindset with the ability to solve problems in a dynamic environment.
• Ability to work collaboratively in a team-oriented environment.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.

Supervisory Responsibilities: The Digital Marketing Manager does not directly supervise any USTA PNW team members.

Work Environment and Physical Requirements:

• This job operates out of a home office environment (preferably in the PNW boundaries including Washington and Oregon).
• This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
• This position will sometimes, but not often, need to work evenings and/or weekends based on event calendar and needs.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with reasonable accommodations given.
• This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
• The ability to carry out repetitive motions regularly.
• The USTA PNW will comply with the Americans with Disabilities Act, and all amendments thereto, as well as any similar state laws and regulations. The USTA PNW will not discriminate on the basis of disability and will not regard any employee as having a disability.

Compensation and Benefits:

• $75,000-$80,000 Annual Salary Range + year-end bonus potential.
• 18 days of Paid Time Off annually.
• 12 Annual Paid holidays each calendar year.
• 401k eligibility per plan rules (up to 4% company match, after one year of employment) and/or ROTH 401k.
• Opportunity to opt for Employer-Paid Employee Health/Dental/Vision insurance or buy-up plan per current standards and plan rules. Employee contribution to payment for benefit plans is determined annually.
• Eligible for life insurance, AD&D coverage, short-term and long-term disability per current standards and plan rules.
• Eligible for additional benefits including: identity-theft protection, legal resources, health advocacy program, pet insurance, and other benefits as described in plan documents.
• Opportunity to participate in flexible spending plans for healthcare and dependent care.
• Employee and Career Development focus and assets provided to each employee.
• Several discounted rates and products for employees including Columbia Sportswear, Nike, Adidas.
• Employer-owned laptop/computer, cell phone, cell phone plan, printer, and other appropriate home office equipment provided by the employer.

Interested candidates should apply via the ADP Applicant Portal and include an updated Resume and Cover letter for consideration. Thank you and we look forward to reviewing candidate materials.

USTA PNW is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. USTA PNW is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know via email (lrector@pnw.usta.com) or phone at 503-718-3326.