Job Summary: USI is seeking a Senior Marketing Analyst to be an integral part of a corporate marketing leadership team. Responsible for developing and executing national strategies and direction. Analyze and support marketing analytics and develop KPIs to improve business performance. The ideal candidate will be a creative problem solver who can confidently communicate their findings to executives and take on new challenges with increasing responsibility. Currently there are staff within the broader Marketing team that provide measures specific to their areas (e.g., email, video, web analytics). The purpose of this role is to pull all of the data across the department together, and close gaps to help show its combined contribution.

Key Responsibilities:

Consult with marketing partners to define department KPIs and recommend go-forward analytics and related dashboards.
Build data models and establish API connections in collaboration with internal data owners.
Build and maintain dynamic Excel-based reporting tools to facilitate operating company management.
Develop a comprehensive enterprise KPI dashboard in PowerBi to display key operational metrics and ROI.
Create additional drill-down dashboards as needed.
Research best-in-class channels/methods to establish benchmarking/targets
Collaborate closely with Marketing partners to support and measure KPIs specific to their areas of expertise, such as email campaigns, web analytics, and social media.
Responsible for comprehensive analysis, conclusions, and recommendations for marketing campaigns. Includes Surge and Executive Series.
Identify new and unique ways to improve campaign reports and marketing processes.
Participate in the integration of marketing platform data, CRM data, and relevant enterprise data.
Develop team and leadership presentation material to be reviewed by senior management.
Prepare for and lead presentations for national budgeting and forecast meetings.

Knowledge, Skills and Abilities:

3 plus years of related MARKETING ANALYTICS experience.
Bachelor’s degree in a quantitative field required.
Strong analytical ability, communication skills, and self-motivated work-ethic.
Ability to manage multiple projects and solve complex problems with logic and creativity.
Capacity to visualize and discuss abstract concepts and to apply them in practice.
Experience in analysis, data modeling and presentation development
Strong Excel skills required, Microsoft Dynamics and Power BI knowledge is preferred
Must be able to adapt to changing priorities within a fast-paced business environment.
10% domestic travel should be expected in this position.

Physical Demands:

Work is performed in a climate-controlled office environment with minimal noise and limited to no exposure to chemicals or toxins. Employees operate office equipment including telephone - headset, computer, computer monitors, keyboard, mouse, copier, scanner, and mail machine. Physical tasks of job include walking, sitting, standing, bending, and typing.

Analysis of Physical Demands:

* Constantly (over 66% of time) work performed requires employees to use repetitive hand motions such as typing, using a keyboard, and sitting at a desk.

Frequently (34%-66% of time) work performed requires employees to handle and grasp things, walk on normal surfaces, stand, and bend.
Occasionally (1%-33% of time) work performed requires employees walk on uneven or slippery surfaces to and from work and occasionally reach outward to grab things and bend.
Rarely (< than 1 hour per week) work performed requires lifting/carrying items that range from 10-50lbs, pushing/pulling items that range from 10-50lbs, twisting/turning including reaching over shoulder or above head, kneeling or squatting.

Why USI?

With more than $2.7 billion in revenue and over 10,000 associates across approximately 200 offices nationwide, USI is one of the largest insurance brokerage and consulting firms in the world. At USI, we have created one of the most dynamic personal and professional development cultures in the industry. We invest heavily in our associates, and we take pride in celebrating their growth and success through our one-of-a-kind employee reward and recognition programs.

Unrivaled Resources and Support

What truly distinguishes USI as a premier insurance brokerage and consulting firm is the USI ONE Advantage® , a game-changing value proposition that delivers to clients a robust set of risk management and benefit solutions with bottom-line financial impact. USI ONE® represents Omni, Network, Enterprise—the three key elements that set USI apart from the competition. Through USI ONE, we develop strategic, timely, and effective risk management and benefit programs in terms that are easy to understand, and we demonstrate how the solutions can have a positive economic impact.

Industry-Leading Programs, Rewards, and Recognition

In addition to competitive pay, incentives, and benefits, USI recognizes associates through our Summit Awards program, rewarding excellence in those who build our brand each day. USI offers employee programs that recognize outstanding achievement and help our associates lead healthy, productive lives. We turn care into action with our award-winning wellness program, college scholarships for associates' children, and financial help in times of need.

Deep Community Engagement

We are committed to giving back to our local communities and supporting a culture of environmental sustainability. From sharing our time, talent, and resources to support local non-profit organizations, animal shelters, and environmental beautification and restoration projects – to partnering with eco-conscious vendors and taking steps to reduce our own environmental footprint – we’re working together as ONE to build a better future.

Committed to a Diverse, Equitable, and Inclusive Workplace

Our award-winning I’m With U diversity, equity, and inclusion program educates our associates to help them better understand and serve our clients, prospects, fellow team members, and local communities through curated education and training resources, employee support programs, and community outreach initiatives to build a more diverse, equitable, and inclusive culture.

Nationally Recognized as a Top Insurance Employer

Recognized as one of Insurance Business America’s Top Insurance Employers for the seventh consecutive year (2018-2024).
Named to Business Insurance’s annual list of the Best Places to Work in Insurance five years in a row (2020-2024).
Named to Fortune’s 2024 Best Workplaces in Financial Services & Insurance list.
Honored by Glassdoor as a Best-Led Company in the U.S. in 2024.
Recognized by Newsweek as one of America’s Greatest Workplaces for Diversity in 2024

Visit our Awards and Accolades page for a complete list of our latest industry awards and recognitions!

USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time .

$85k-$95k/year with 10% bonus