Marketing & Sponsorship Activation Manager

Position: Marketing & Sponsorship Activation Manager

Location: Remote (with ~20% travel) Status: Full-time (40 hrs/week) Supervisor: Director of Partner & Sponsor Development

Salary: Negotiable, commensurate with experience

Summary

USA Bobsled/Skeleton (USABS) is seeking a Marketing & Sponsorship Activation Manager to support marketing initiatives and deliver world-class partnerships on the Olympic stage. In this role, you’ll help power the journey of Team USA athletes by bringing sponsor commitments to life through events, digital media, and athlete-driven storytelling. From thrilling race-day activations to behind-the-scenes content, you’ll play a key role in connecting partners and athletes in two of the world’s most exciting winter sports.

USA Bobsled/Skeleton is dedicated to providing an athlete-focused training environment, built on the development of the whole athlete. Our goal is to foster a competitive training culture by teaching physical, mental, and technical skills. USABS strives to be the world leader in bobsled and skeleton training, competition, and athlete well-being.

Key Responsibilities

• Create a culture of passion, teamwork, support, innovation, transparency, and clear communication throughout all aspects of USABS
• Provide a safe, positive and ethical environment for all athletes, coaches, and staff members
• Inspire and support athletes in their pursuit of excellence through communication, actions, and decision-making
• Manage and track all partnership fulfillment requirements, including but not limited to:
• Logo placement, branded photo and video content, social media content, partner quotes, testimonials, and press releases, athlete appearances, signage, bobsled/skeleton passenger rides, and promotional activations
• Serve as primary contact for sponsors, ensuring timely communication and seamless planning and execution of initiatives
• Plan and execute sponsor-focused photo/video shoots
• Collaborate with photographers and videographers to capture content for partner usage
• Develop authentic social media content featuring athletes and partners
• Create and maintain an annual sponsorship content calendar in collaboration with the Digital Media & Communications Manager
• Track deliverables and deadlines in project management tools (Asana or similar)
• Maintain a comprehensive database of partner and sponsor contacts and contracts
• Develop and manage the annual USABS fulfillment calendar to track partnership activities
• Collaborate with USABS staff on relationship touchpoint schedules with partners, sponsors, board of directors, and athletes
• Plan and coordinate annual gifts, season wrap-up communications, and general sponsor engagement campaigns
• Assist in planning and executing partner hospitality at USABS races and events with the New York Olympic Regional Development Authority (ORDA) and the Utah Olympic Park (UOP)
• Organize and distribute incoming sponsored mail/packages and arrange and track distribution of sponsored products
• Collaborate across departments to support USABS communications, branding, and fan engagement
• Coordinate wrap-up campaigns and annual partner appreciation efforts
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing, communications, sports management, or related field (Master’s preferred)
• 4+ years of experience in marketing, sponsorship activation, or partnership management (sports/event background preferred)
• Proven ability to create branded content and manage social media campaigns
• Strong organizational, project management, and communication skills
• Comfortable balancing creative storytelling with logistical detail
• Willingness to travel (~20%) and manage multiple priorities in a fast-paced environment
• Successful background check and SafeSport Training required

Skills And Experience

• Excellent written and verbal communication skills
• Highly organized and detail-oriented with strong project management experience
• Ability to multi-task and meet deadlines under pressure
• Familiarity with Asana, Canva, google suite, and Dropbox or similar project management tools
• Customer service and relationship-building mindset
• Experience in sports, event coordination, and/or partnership activation preferred
• Adhere to USABS code of conduct, policies, procedures, bylaws, U.S.
• Center for SafeSport policies

Hours Of Work

The nature of the position demands flexible hours until work is completed to meet the requirements, including but not limited to working extended hours, evenings, and weekends, particularly in-season and during off-season camps.

USA Bobsled/Skeleton is an equal opportunity employer committed to providing a work environment that respects diversity, fosters equal employment opportunity and is free from discrimination. USABS shall not discriminate against any employee or applicant for employment because of race, creed (religion), color, sex, national origin, sexual orientation, military status, age, disability, predisposing genetic characteristic, marital status or domestic violence victim status, and shall also follow the requirements of the Human Rights Law with regard to non- discrimination on the basis of prior criminal conviction and prior arrest.