Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors. Determines the demand for products and services offered by an organization and its competitors. Manages and coordinates activities of the marketing staff, including hiring, traDigital Marketing Project Manager

The Customer Lifecycle Marketing team seeks a Digital Marketing Project Manager, Lifecycle Marketing, to support our lifecycle marketing and personalization initiatives. The ideal candidate is a digital marketer who has a track record of driving customer engagement and revenue growth through personalized and/or segmented multi-channel campaigns, and lifecycle marketing tactics.

This individual has a passion for data-driven marketing innovation and will leverage customer data and insights to create personalized experiences that drive customer loyalty and revenue growth. The ideal candidate should have a deep understanding of the retail industry, customer behaviour, and a proven track record of driving business results through data-driven lifecycle marketing campaigns.

Responsibilities:

Plan, execute, analyse, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion.
Champion customer personalization and segmentation to drive relevancy in all communications.
Collaborate / consult with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan.
Identify opportunities to refine and optimize existing campaigns.
Own or support end-to-end strategy, execution, and reporting of multi-channel campaigns.
Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan.
Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement.
Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns.
Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features/functions that resonate with customers at different stages of the lifecycle.
Collaborate with teams to ensure campaigns have a seamless customer end-to-end experience.
Partner with analysts and data scientists to analyse customer behaviour data to identify opportunities for upsell, cross-sell, and loyalty programs.
Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A/B testing.
Build and maintain customer journey maps to ensure a seamless experience across all touchpoints.
Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns.
Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing.

Experience:

Minimum of 5 years of experience in lifecycle marketing, strongly prefer candidates with retail industry candidates.
Excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment.
Passion for innovation and keeping up with the latest trends and best practices in lifecycle marketing.
Deep understanding of customer behaviour and implications for data needs and segmentation, as well as email, push, and SMS/MMS marketing best practices.
Experience in data discovery and analysis to identify personalization or segmentation opportunities.
Experience working with data and analytics teams to develop customer segmentation models and predictive models to optimize personalized marketing campaigns.
Experience working in a collaborative team and directly with people at levels and from across the various areas including IT, Marketing, Product, Operations, Analytics, and other Business Teams.

Skills:

Strong analytical skills, with experience in data analysis and reporting.
Excellent project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
Familiarity with marketing automation tools and CRM systems (Ex: ESPs like Salesforce Marketing Cloud, Adobe Campaign Standard; CDPs like ActionIQ)

Education:

Bachelor's degree in marketing, business, or a related field.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Recruiter Details:

Name: Pranav Khurana

Email: pranav.k@ustechsolutionsinc.com

Internal Id: 25-36157