Summary: Client is looking for an Messaging Marketing Strategist to join our Performance Crossflow team. Reporting to Head of Performance Crossflow, this person will be responsible for driving Email and IPM Strategy initiatives to deliver best-in-class customer experience and measurable business result. The role will design the campaigns for emails and IPMs and own the improvement recommendation based on data insights and campaign performance. This role partners with internal teams under Performance Marketing, and business teams across client to deliver programs supporting funnel goals and optimize the experience at on-going basis. If you're passionate about collaborating with multiple teams across organizations, creating overall email and in-product messaging programs, and presenting high level insights and learnings to stakeholders, this is the perfect opportunity for you.

Roles & Responsibilities

Three key areas for the work: Individual, deep thinking work. Stakeholder conversations. Reporting and making recommendations for improvements.

Design email and in-product messaging strategy that aligns with objectives through effective messaging, personalization, and audience segmentation.
Strategize with stakeholders to implement / improve email and in-product messaging programs campaigns by providing messaging strategy, best practices, and testing recommendations.
Measure and analyze the metrics related to campaign performance and uncover product signals and optimize campaign activities.
Have data driven mindset, with experience of analyzing the data for targeted products and identifying improvement opportunities for the various touch points.
Work with internal motion drivers within Performance Marketing team to provide campaign schedule and result update

Required Skills & Experience:

10+ years of experience in managing email campaigns, strategy and experimentation. In-product messaging or in-app notification experience is a plus.
Experience in implementing complex customer contact strategies, segmentation, and governance across multiple products is a plus.
Demonstration of strategic thinking and organizational planning capabilities. Strong analytical skills to understand data and translate it into insights.
Proficient in both oral and written communication, with a strong foundation in marketing principles.
Possession of problem-solving skills, a proactive mindset, and the ability to thrive in a dynamic, large enterprise environment characterized by evolving variables and limited oversight.
Ability to collaborate with large amount of stakeholders and navigate through sometimes undefined roles and responsibilities with different teams
Ability to understand the business context from products and business functions to ensure strategy being wholistic and get buy-in from business stakeholders
Ability to work with campaign management team to get technical feedback and implement the strategy

Top skills Required: Demonstrated ability to do email strategy, Salesforce Marketing Cloud experience & Strong verbal and written communication

Preferred: In-product messaging

Team: Performance Marketing (Production, Strategy, & Campaign Management (broken out into 3 groups). This person will be on the strategy side.

Interview Process: Video Call then Candidate to complete a recorded (on camera) case study.

Education: Bachelor’s or Equivalent Experience

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Recruiter Details:

Name: Akib

Email: akib@ustechsolutionsinc.com

Internal Id: 25-43410