Channel & Partner Marketing Manager

Job Details:

Job Title: Marketing Manager V

Location: Remote

Duration: 9 Months contract

Pay Rate: $90.00-$95.00/hr on W2 without benefits

Scope : We are looking for a Channel & Partner Marketing Manager with experience in B2B marketing with experience in the technology industry (SaaS & HaaS experience preferred). This person will be highly engaged and responsible for coordinating the development and execution of marketing programs for partners, reporting on effectiveness, impact, and engagement. In addition, this person will need to be highly skilled at navigating a matrix environment as well as be comfortable influencing across the organization to complete projects. This candidate will cover for our Enterprise Partner Engagement Led to support all marketing efforts that align to our Work Partner Program ecosystem which includes Distributors, Resellers, Global System Integrators, Technology, and ISV partners. This is a traditional partner marketing role supporting both channel and technology partners while also acting as a marketing consultant.

Responsibilities:

• Be an advocate for Partners with cross-functional colleagues.
• Support all marketing efforts related to the Work Partner Program including… Management of all marketing benefits across all programs tiers All partner journey touchpoints, supporting the Partner Program and Enablement team(s) in building materials, communications and improving the overall partner experience from recruitment, onboarding, enablement, growth, evangelization, and retirement stages.
• Marketing support for all partner tooling including the Partner Portal (Salesforce PRM) and the LMS & Content management system (Highspot) Partner marketing stakeholder for all external partner messaging including our website (Become a Partner, Partner Directory) , Partner Portal Homepage, etc.
• Partner Brand Manager, responsible for enforcing partner brand guidelines and requirements including program badging, co-branding efforts, website representation and partner facing content within partner tooling.
• Support tracking and impact initiatives through our B2B Commercial Salesforce platform and Salesforce PRM Partner Portal (both Channel and Technology) including… Management of Partner Enablement/Channel Marketing team Dashboard to show impact of all programming across the GCM team.
• Campaign structure and enforcement for tracking all activities across different cohorts, including additional partner engagement efforts living outside of the immediate team (monthly partner webinars, etc.)
• Stakeholder and owner for Campaign hierarchy within Salesforce platform, working closely alongside Core Solutions, Sales, and BP&O to identify gaps in tracking and build process improvements to collect as much programmatic data as possible.
• Strategic development and management of go-to-market content for partners such as… Campaign materials (Campaigns in a Box, enablement materials, etc.) designed for partner(s) that drive field marketing and sales efforts aligned to the Meta for Work products and solutions.
• Program materials, guidelines and process documentation aligned to our Work Partner Program benefits, offerings, and marketing programs.
• Management of partner materials and content within our partner tooling, such as Highspot and PRM.
• Existing partner marketing content including annual updates to pricing & packaging, product information, program changes, etc.
• Support contribution of educational marketing 101 content for partner communications, webinars and newsletters Solution selling materials aligned to top Technology and ISV partners in the Work partner program (Cheat sheets, multi-pager sells sheets, slide deck templates)
• Strategic development and management of our Partner Communications including… Monthly Partner Newsletter process including, internal call for content, story selection and assessment, internal XFN review process, agency handoff and template development, email testing and approvals, deployment confirmation and internal communication as well as post send reporting, regular optimization cadence with Merge (agency).
• Communication externally and internally to drive partner sign-ups for the Work Partner Portal, subscription sign up for the Monthly Partner Newsletter and any other recruitment efforts relating to marketing comms and tooling.
• Management of the Partner Portal homepage (announcements section, tools, FAQs, etc.) Launch Phase II Partner Comms Platform project - including development and launch of Communities feature within the Partner Portal, connecting Monthly Webinar series (Zoom) to SFDC, SSO for High spot tooling, development and launch of GenAI Partner Support both within the Partner Portal and ongoing management of Monthly Newsletter process.
• Strategic development and management of Work Partner Program marketing initiatives including (but not limited to)... Development and execution of the new ISV Partner Program track (Phase I launch) including marketing offering, tooling compliance and access needs, programmatic materials, etc.
• Management of all marketing benefits offerings and detailed impact on internal teams with any changes, additions, or reductions.
• Manage logistical and operational elements of partner marketing including but not limited to: Quarterly Agency budget tracking Oversee SFDC Campaign creation, partner lead upload management through Partner Portal and overall engagement tracking flow and troubleshooting.
• Management & validation of team dashboard.
• Management of 3rd party vendors and agencies.
• Deep collaboration with Partner Content Contractor.

Minimum Qualifications

• 10+ years of experience within partner / channel marketing 5+ years’ experience with project management, marketing communications, content strategy, content/digital marketing, or a related field
• BA/BS Degree or higher
• Experience developing working relationships and influence at all levels of management, internally and externally
• Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel
• Strong experience utilizing Salesforce CRM, including creating and managing Campaigns, understanding of Leads vs. Contacts as well as Opportunity management
• Strong experience utilizing Salesforce PRM, including development of MDF functionality, partner Campaign’s and proper lead flow, standing up and/or managing Community Cloud groups and a general understanding of partner lead flows such as lead, contact and opportunity rules of engagement
• Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp or Marketo (SFMC preferred)
• Excellent writer and communicator

Preferred Qualifications

• Experience working in marketing and/or technology
• Excellent communication skills & extremely organized
• Partner marketing/go-to-market experience
• Experience managing 3rd party vendors, agencies
• Experience with Google docs preferred

"US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran"

Recruiter's Details:

Name: Shantanu

Email: shantanus@ustechsolutionsinc.com

Internal Jon ID # 25-38313