Brand Manager

Position: Brand Manager

Mode: 100% Remote

Compensation: Upto 750 USD per month

Duration: Full-time

Notice period : Immediate Joiner

Working Days: 6 Days working ( Monday to Saturday)

Shift - 7AM to 4PM EST

Experience: 5-6 years

Key Responsibilities:

1. Brand Strategy Development:

●Lead the development of brand positioning and long-term brand strategies to ensure consistent messaging and brand alignment across all marketing channels.

●Monitor and analyze market trends, competitors, and customer behavior to refine brand strategies.

● Define and implement brand goals, KPIs, and metrics to measure success.

2. Brand Identity and Messaging:

●Maintain and develop the brand’s identity, ensuring that all marketing materials, digital content, and communications are aligned with the brand’s voice and core values.

●Develop creative briefs for campaigns, working closely with design and content teams to ensure consistent messaging across all touchpoints.

●Ensure brand consistency in all internal and external communications, including websites, social media, advertisements, and packaging.

3. Campaign Development and Management:

●Plan, execute, and oversee brand campaigns across digital and offline channels, including social media, email marketing, print, and events.

●Collaborate with other departments (e.g., marketing, sales, product) to ensure campaign alignment and objectives are met.

●Track and report on the effectiveness of brand campaigns, making data-driven adjustments to improve performance.

4. Market Research and Consumer Insights:

●Conduct market research to identify customer needs, preferences, and trends, using both qualitative and quantitative data.

●Use customer insights to refine brand messaging and develop new product offerings.

●Stay up-to-date with industry trends and competitors to ensure the brand maintains a competitive edge.

5. Collaboration and Cross-functional Teamwork:

●Work closely with sales teams to ensure brand messaging aligns with sales strategies and support new product launches.

●Collaborate with product managers, designers, and digital marketing teams to create cohesive and effective marketing materials.

● Coordinate with external agencies, vendors, and partners to implement brand initiatives.

6. Budget Management:

●Develop and manage the brand’s budget for marketing campaigns, ensuring efficient allocation of resources.

●Monitor and optimize spending to ensure campaigns are executed within budget constraints while meeting targets.

7. Customer Engagement :

●Develop strategies to increase brand loyalty and engagement among customers through targeted marketing initiatives.

●Manage online communities, respond to customer feedback, and ensure a positive brand perception.

●Develop loyalty programs or partnerships that strengthen the brand’s relationship with its customer base.