Strategic Marketing Manager

The URUS Group is growing its global Marketing team in the EMEA region! We are adding a strategic Marketing leader who will partner with regional commercial teams to deliver tailored brand campaigns across markets. This role supports both digital as well as other marketing efforts with a strong emphasis on localization, tactical execution, and modern communications channels. This person brings cultural fluency and language skills to ensure effective content across regional audiences.

Responsibilities

• Collaborate with brand and commercial teams to plan, coordinate, and execute brand campaigns, adapting assets to market-specific needs.
• Lead tactical execution across traditional channels (print, brochures, event support) and digital (web, social, CRM).
• Ensure local compliance, translation accuracy, and cultural fit for all customer-facing materials.
• Coordinate with URUS and EMEA/APAC creative and production teams to manage proofs, flyers, brochures, and other promotional materials.
• Adapt global assets for region-specific usage, including video subtitles, voiceovers, and design layout changes.
• Utilize AI and translation tools to streamline content creation and localization.
• Integrate modern communication tools such as WhatsApp, TikTok, and Instagram into brand campaigns.
• Track social engagement and support regional teams in leveraging platforms effectively for awareness and conversion.
• Partner with the Events Specialist on campaign planning and material development for regional small and large-scale events.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Strong affinity with the dairy and livestock sector, with an understanding of local and cultural challenges and local audience perception.
• 3–5 years of experience in strategic or regional marketing execution in the livestock sector
• Proficient in English (spoken and written)
• Ability/desire to travel 10-15% (International)
• Experience using translation tools and AI-supported content generation platforms.
• Knowledge of traditional and modern digital channels, including WhatsApp, TikTok, and Instagram.
• Experience working across multicultural markets and understanding localized marketing nuances.