Freelance Video and Graphic Designer [AI Video Creation]

The Video and Graphic Designer will be responsible for designing and producing videos and visual assets for a variety of clients across tech, finance and pharmaceutical industries.

The freelance Video and Graphic designer will work on an ad-hoc basis developing AI-powered videos using Synthesia or other AI Video tools, as well as developing visual assets for learning and marketing materials.

Main Duties

• Graphic and video design
• Create high-quality visual content, including graphics, illustrations, and video assets, to support marketing, training, and digital learning materials.
• Design engaging and professional layouts for reports, presentations, and online content, ensuring brand consistency.
• Develop motion graphics, animations, and video edits to enhance storytelling and audience engagement.
• Stakeholder collaboration
• Work closely with content creators, trainers, and marketing teams to understand design requirements and deliver creative solutions.
• Interpret briefs effectively and translate complex information into visually compelling designs.
• Ensure designs align with brand guidelines and client expectations while maintaining a high standard of visual communication.
• Content adaptation and optimisation
• Adapt visual assets for different platforms, including websites, social media, e-learning platforms, and print materials.
• Optimise graphics and videos for accessibility and user engagement across diverse audiences.
• Stay updated on design trends and emerging technologies to enhance creative output.
• Quality control and feedback
• Review and refine designs based on stakeholder feedback, ensuring accuracy and effectiveness.
• Maintain high production standards by managing file formats, resolution, and export settings for various media.
• Continuously improve design processes by integrating feedback and learning new techniques.

Essential qualifications and experience

• Proven experience (minimum 3 years) in graphic and video design, with a strong portfolio showcasing high-quality visual content.
• Experience in developing videos using Synthesia or a similar AI video tool, with a strong understanding of AI-driven video creation.
• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Ability to create engaging motion graphics, animations, and high-quality video edits tailored to various audiences.
• Experience designing content for multiple platforms, including social media, e-learning, websites, and print.
• Excellent time management skills, with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Exceptional attention to detail, ensuring high-quality and polished final outputs.

Desired Qualifications and Experience

• Bachelor's degree or formal training in Graphic Design, Multimedia Arts, Video Production, or a related field.
• Experience in UI/UX design, e-learning content creation, or instructional design.
• Familiarity with accessibility standards and best practices for visual content.
• Experience working with international organisations, ensuring designs are culturally relevant and inclusive.
• Fluency in English

Core competencies

• Creative and visual storytelling
• Ability to translate complex ideas into engaging visual content that resonates with diverse audiences.
• Strong storytelling skills to create compelling graphics, animations, and video content that enhance learning and engagement.
• Communication and collaboration
• Strong interpersonal skills to collaborate effectively with internal teams and external stakeholders, ensuring content meets brand and business objectives.
• Ability to receive and incorporate feedback constructively while maintaining creative integrity.
• Excellent verbal and written communication skills to explain design concepts and video production processes to non-designers.
• Attention to detail and quality control
• Keen eye for design consistency, colour, typography, and layout to ensure all content aligns with brand guidelines.
• Ability to proof and refine content for clarity, accessibility, and impact before final delivery.
• Organisational and time management skills
• Ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality work in a fast-paced environment.
• Strong self-motivation and discipline to handle freelance projects independently while maintaining clear communication with stakeholders.
• Adaptability and continuous learning
• Willingness to stay updated on the latest design trends, AI video technologies, and industry best practices to enhance creative output.
• Ability to adapt designs for different cultural and audience needs, particularly for African markets.