Senior UI/UX Designer (Marketing Experinece)

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Job Description

Role Summary

The Senior Information Architect (UX / Information Architecture Lead) is a strategic UX leadership role responsible for defining navigation models, user flows, and overall information structure across enterprise digital platforms. This role ensures intuitive, scalable, and user-centered experiences aligned with business goals and brand standards.

This is a high-value offshore role providing UX governance and oversight across marketing and digital initiatives.

What They Will Design

The Senior Information Architect will define and deliver:

• Global navigation frameworks and content hierarchies
• End-to-end user journeys and task flows
• Sitemap structures for large-scale websites
• Wireframes and interaction models
• Heuristic evaluations and usability frameworks
• Cross-platform information architecture standards

Their work directly impacts user engagement, discoverability, conversion optimization, and overall digital experience effectiveness.

Key Responsibilities

• Information Architecture Strategy
• Define logical content structures and taxonomy models.
• Develop scalable navigation systems for enterprise websites.
• Create detailed sitemaps and content organization frameworks.
• Ensure consistency across digital properties.
• User Flow & Journey Design
• Map user journeys aligned with business objectives.
• Define task-based flows to optimize engagement and conversion.
• Collaborate with stakeholders to align UX strategy with marketing and product goals.
• Heuristics & Usability Governance
• Conduct heuristic evaluations and usability reviews.
• Identify friction points and recommend UX improvements.
• Establish usability standards and UX best practices.
• Cross-Functional Collaboration
• Work closely with UX designers, developers, marketing, and product teams.
• Translate research insights into structured IA deliverables.
• Provide UX oversight across offshore execution teams.
• UX Documentation & Governance
• Produce wireframes, IA documentation, flow diagrams, and interaction guidelines.
• Maintain design consistency and governance standards.
• Support digital transformation and redesign initiatives.

Required Experience & Skills

• 8–12+ years in UX / Information Architecture roles
• Proven experience defining IA for enterprise-scale websites
• Strong understanding of usability principles and interaction design
• Experience creating sitemaps, user flows, and wireframes
• Familiarity with UX tools (Figma, Sketch, Adobe XD, Miro)
• Strong stakeholder communication and workshop facilitation skills

Employee Type

Permanent

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