Digital Marketing Specialist

Digital Marketing Specialist

Full-time

Remote

About our client:

Our client is an Information Services, Business Consulting, and Government Contract company that provides training and services. Since 2008, they have been at the forefront of creative, customized services that meet the unique needs of both small business owners and Federal agencies. Each new project provides an exciting challenge for their passionate team of experts. Whether you need staffing support, professional and IT services, tailored training, or unique curriculum development, they help you succeed.

Job Description:

We’re looking for a strategic, data-driven, and creative Digital Marketing Specialist with a focus on email and SMS marketing. In this role, you’ll be responsible for planning, creating, testing, and optimizing campaigns (10-20 plus campaigns a month) that drive engagement, retention, and conversions across email and text message channels.

About the Role/Responsibilities:

• Develop, manage, and execute email and SMS marketing strategies to support product launches, promotions, and customer journeys.
• Build, test, and optimize automated workflows (e.g., welcome series, abandoned cart, re-engagement)
• Write and/or hire stellar content writers, design, and schedule high-converting campaigns, automations, and flows.
• Segment audiences based on behavior, demographics, and engagement to deliver personalized experiences.
• Collaborate with content, design, and product contractors to align messaging and creative.
• A/B test subject lines, content, CTAs, and sending times to maximize performance.
• Monitor and report on campaign metrics: open rates, CTR, conversion, unsubscribe, etc.
• Maintain compliance with CAN-SPAM, TCPA, and industry best practices.
• Manage and optimize marketing tools/platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or similar.
• Develop, manage, and execute email and SMS marketing strategies to support product launches, promotions, and customer journeys.
• Build, test, and optimize automated workflows (e.g., welcome series, abandoned cart, re-engagement)
• Write and/or hire stellar content writers, design, and schedule high-converting campaigns, automations, and flows.
• Segment audiences based on behavior, demographics, and engagement to deliver personalized experiences.
• Collaborate with content, design, and product contractors to align messaging and creative.
• A/B test subject lines, content, CTAs, and sending times to maximize performance.
• Monitor and report on campaign metrics: open rates, CTR, conversion, unsubscribe, etc.
• Maintain compliance with CAN-SPAM, TCPA, and industry best practices.
• Manage and optimize marketing tools/platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, or similar.

Requirements:

• 2+ years of experience in digital marketing with a focus on email and/or SMS campaigns.
• Ability to create sales pages in ThriveCart
• Use Project Management Software such as Monday
• Work with the owner to develop Monthly, Quarterly, and annual campaigns
• Hands-on experience with ESPs (Email Service Providers) and SMS platforms.
• Proficiency in analytics tools (Google Analytics, built-in ESP dashboards, etc.).
• Understanding of email deliverability, segmentation, compliance, and automation.
• Strong knowledge of segmentation, automation, and performance tracking
• Comfortable with campaign reporting and making data-driven recommendations
• Organized, proactive, and capable of managing multiple campaigns and priorities
• Detail-oriented, organized, and able to manage multiple projects simultaneously.

Bonus Points for:

• Experience in eCommerce or B2B services.
• Basic HTML/CSS for email editing.
• Familiarity with list hygiene and customer journey mapping.
• Strong copywriting skills with attention to tone, clarity, and conversion are nice to haves.