Regional Product Marketing Lead

Role Overview:

Our client is seeking a dynamic and experienced Regional Product Marketing Lead to drive growth initiatives across Germany, Austria, and the Netherlands. Reporting directly to the Chief Marketing Officer (CMO), you’ll operate within a matrix structure, collaborating closely with User Acquisition, Brand, Product, PR, Analytics, and Sales teams.

As the Regional Product Marketing Lead, you will be the architect and executor of our regional marketing strategy—combining deep local market insights with global objectives. Your mission: ensure our products resonate with SMEs in Central Europe, driving adoption, engagement, and revenue growth.

Key Responsibilities:

• Strategic Leadership: Develop and execute comprehensive go-to-market strategies tailored to the unique needs of the Central European markets, aligning with global product roadmaps and marketing objectives.

• Customer Insight & Market Research: Conduct in-depth market research to understand customer needs, competitive landscapes, and regional trends, shaping product positioning and messaging.

• Cross-Functional Collaboration: Work closely with Product, Analytics, Engineering, Growth, and other teams to develop and launch impactful marketing campaigns that drive product adoption and customer engagement.

• Campaign Execution: Lead the development and execution of multi-channel marketing campaigns—including digital, PR, and offline activations—ensuring consistency and effectiveness across all touchpoints.

• Performance Analysis: Use data analytics to measure campaign performance, extract actionable insights, and optimize strategies for maximum impact and ROI.

• Regional Advocacy: Serve as the voice of the Central European markets within the organization, advocating for regional needs and ensuring they are reflected in product development and marketing strategies.

Qualifications:

• Experience: Minimum 5 years in product marketing, brand, or consumer marketing roles within fast-paced environments, preferably in fintech, SaaS, or B2B sectors.

• Market Knowledge: Deep understanding of Central European markets—Germany, Austria, and the Netherlands—with insights into SME needs and financial ecosystems.

• Strategic & Tactical Skills: Proven ability to set strategic direction and manage complex go-to-market campaigns, with a hands-on approach to execution.

• Analytical Acumen: Strong analytical skills to translate data into actionable insights that inform campaigns and product development.

• Communication Skills: Excellent communication and interpersonal skills, with the ability to work effectively in a dynamic, global environment.

• Language Proficiency: Fluency in English and at least one local language (German or Dutch) is required.

Collaborative Mindset: Comfortable working within matrix structures and virtual teams (V-teams) that span departments and geographies.