Digital Performance Marketing Manager

Digital Performance Manager, SME Segment

Let’s be honest: paid media for B2B isn’t for the faint-hearted. Long sales cycles, skeptical decision-makers, and shifting privacy rules mean it’s a role where the wrong move costs real money. That’s why this role isn’t about “running ads.” It’s about problem-solving through data and creativity.

You’ll be joining a fast-growing fintech platform that’s changing how small businesses manage money. Entrepreneurs and SMEs use the product to handle invoicing, payments, and expenses without the headaches of old-school banking. Growth has been rapid across multiple European markets, but now it’s about precision—finding the right SMEs, with the right message, at the right cost.

This is where you come in. You’ll lead performance across LinkedIn, Meta, TikTok, Google Ads, DV360—and yes, there’s space to test channels like Reddit or Amazon if you can show they’ll bring in qualified leads. When lead quality dips, you’ll know why. When customer acquisition costs creep up in one region, you’ll know how to pull them back down.

What you’ll actually do:

• Plan, test, and optimize campaigns that attract and convert SMEs.
• Improve lead quality while cutting CPL—vanity metrics don’t cut it here.
• Work closely with product and sales so campaigns match real customer pain points.
• Build or refine dashboards that make performance data crystal clear.
• Stay on top of privacy updates, platform shifts, and fresh growth tactics.

Who will feel at home here?

• Someone with around 5 years’ hands-on experience running paid media in B2B or SaaS.
• Comfortable building and optimizing campaigns across LinkedIn, Meta, Google Ads, DV360.
• Knows how to generate quality leads even in long sales cycles and understands the funnel inside out.
• Can handle dashboards, tagging, and analytics without always needing to call in IT.
• Has enough English to work with ad platforms, dashboards, and documentation.

Bonus points for: exposure to CRM systems (like Salesforce), marketing automation, fintech/SME experience, or having dabbled with APIs and pixels.

What you’ll get: a fintech that’s not chasing the market but shaping it, budgets that allow for real testing, and a team that values outcomes, not just outputs. If you’re the type who can’t stand watching campaigns stagnate, you’ll thrive here.