Brand & Content Growth Marketing Lead - Remote

Experience: 7.00 + years

Salary: USD 3111 / month (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Contract for 12 Months(40 hrs a week/160 hrs a month)

(*Note: This is a requirement for one of Uplers' client - Pluto)

What do you need for this opportunity?

Must have skills required:

Analytics, Community Building, influencer campaigns, paid advertising, user engagement, brand development, Brand Startegy, Content Creation, E-mail Marketing, Organic Social Media, Scaling brands from scratch, Video Editing, Figma

Pluto is Looking for:

About The Role

This is an extremely unique role. You will be the founding Brand & Content Growth Marketing Lead who will make Pluto into the MOST LOVED finance platform in MENA and beyond.

If these emojis describe you 🪄🎨 📣🏴‍☠️🚀 then you should reach out!

As Pluto's founding Brand & Content Growth Marketing Lead, you will help us bring Pluto's brand to every ICP in MENA & beyond. You will help us take us from 1000+ businesses who use our products to 1M+ businesses through organic brand & social media growth content strategies.

Your goal: drive top-of-funnel impressions by whatever means necessary.

Here is a scary secret..

• this is NOT going to be an easy role. There is TONS to do, and we will be expecting a LOT from you. You will be pushed to take your creative energy to new heights and our brand will be in your hands 😬

This role is not for you if:

• Your content work is boring 😴
• You have only grown a brand before via paid channels
• You are camera-shy
• You do not have experience being an all-around creative: video editing, canvas etc.
• You rely on many other folks to bring your vision to reality
• You don't actively rely on data to change your strategies

What you will be working on:

• Creating an experimentation-oriented Brand & Content strategy that will drive our virality across organic channels.
• Setup marketing operations to re-engage our customers in the most efficient way.
• Social Media & Brand content creation via mixed channels (Instagram, LinkedIn, TikTok): UGC, videos, webinars, podcasts and more! You will experiment and double down on our top channels.
• IRL Events: select or build the most impactful events and help Pluto stand out.
• E-mail marketing: create a marketing strategy that helps us reengage our customers via E-mail marketing
• Viral activations
• Innovative and fun marketing initiatives that delight our prospects

Your key KPI is top of funnel exponential growth - how you do this may change based on what you learn!

Requirements

• What is not needed:
• Fintech Experience
• B2B SaaS Experience
• You will stand out if:
• You have previously lead the growth of your brand, or any other brands (any industry) and taken them to new heights.
• You have experience working at a high growth startup or a exploding DTC brand.

Core requirements:

• A social media/content portfolio is a must.
• Creative & Brand Development
• Strong positioning, storytelling and copywriting abilities to craft brand narratives
• Experience defining and developing a consistent brand identity (tone, voice, visuals)
• Expertise in creating engaging content for various platforms (e.g., TikTok, Instagram, YouTube, and LinkedIn).
• Proficiency with design tools like Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Video editing skills to create short-form and long-form video content (capcut) etc.
• Social Media Marketing
• Deep understanding of platform algorithms, trends, and audience behaviors (especially LinkedIn, Instagram Reels, and YouTube Shorts)
• Experience with community building and user engagement strategies
• Paid Advertising Support
• Ability to work with our Paid Advertisement team and help with their creative strategy
• Knowledge of running boosted posts, influencer and paid campaigns on Meta, LinkedIn & Google Ads
• Basic ability to analyze ad performance (boosts)
• Analytics and Data-Driven Decision Making by tracking metrics like engagement, reach, impression, CTRs, etc.

Engagement Model - Contract role

Duration - 12 Months

Shift - 2PM to 11 PM IST

Interview process - 3 Rounds

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!