Marketing Manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary

Seeking a Marketing Manager for Upland’s Panviva product. You will be responsible for the development and implementation of the overall marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

This candidate must have a wide range of marketing expertise including demand gen campaigns, digital marketing (SEO/PPC), database marketing, content development, event planning, industry marketing, partner marketing, social media, and innovative ABM strategies. In-depth knowledge of B2B software marketing into the enterprise space is required.

Equally important, this person should have the ability to generate detailed marketing reports that evaluate the effectiveness of the programs and associate campaigns to revenue.

This role requires strong writing skills for emails, ads, blogs, collateral, and go-to-market messaging that sets Upland’s solutions apart from the competition.

Experience with knowledge management and/or contact center software is a plus.

Primary Responsibilities

• Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

ABM/ABX Campaigns

• Develops and leads Account-Based Marketing (ABM) and Account-Based Experience (ABX) initiatives targeting strategic enterprise accounts to drive engagement, pipeline acceleration, and revenue growth.
• Collaborates closely with Sales, Customer Success, and Product teams to identify priority accounts and align personalized campaign strategies across channels.
• Designs and executes tiered ABM programs (1:1, 1:few, 1:many) utilizing account insights, intent data, and firmographics to tailor messaging and content.
• Integrates ABM tactics across digital, email, social, events, and direct outreach, ensuring cohesive customer journeys and enhanced buyer experiences.
• Monitors, analyzes, and reports on ABM/ABX campaign performance, providing clear insights into account engagement, influenced opportunities, and ROI.
• Continuously tests and refines ABM strategies to improve impact, conversion rates, and alignment with business objectives.

Marketing Manager Qualifications/Skills

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Demonstrable experience leading and managing event based marketing campaigns
• Demonstrable experience leading and managing outbound focused marketing campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Bachelor's degree in marketing or related field (Master's Degree a plus).
• 5-10 years of proven working experience in marketing.
• Experience running marketing campaigns and paid social media advertising.
• Analytical mind and keen eye for detail to generate consistent reporting on all marketing initiatives.
• Strong writing skills with the ability to write your own marketing content, collaborating with product marketing as required
• Strong interpersonal, analytical and project management skills.
• Ability to navigate through corporate shared services to support marketing initiatives
• Experience using Wrike, Salesforce, 6sense, Adobe InDesign and other design tools is a plus

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.