Graphic Designer

Position Title: Graphic Designer

Business Unit: upGrad GSP (Global Study Partner)

Experience: 3+ yrs

Location: Noida (Hybrid)

ABOUT UPGRADGSP

upGrad GSP is a global partner network connecting verified recruitment partners and world-class institutions to open up life-changing study opportunities for students worldwide. As part of the upGrad group, Asia's largest EdTech organisation, we operate across 20+ countries with dedicated on-ground teams, supporting 10,000+ recruitment partners and 1,000+ institutional partners. Our Noida office is a key hub for our India operations and wider global marketing function.

ABOUT THE ROLE

We are looking for a creative, detail-driven Graphic Designer to join our marketing team in Noida. Reporting to the Brand and Visual Strategist, you will be responsible for producing high-quality visual content across social media, digital campaigns, print materials, and events. With a strong command of Canva and an eye for short-form video content, you will play a hands-on role in shaping the visual identity of a globally connected brand. This is a great opportunity for a mid-level designer to grow within an internationally operating team and contribute to campaigns that reach audiences across 20+ source markets.

KEY RESPONSIBILITIES

--> Social Media

• Design engaging visual content for LinkedIn, Instagram, Facebook, and other social platforms in line with brand guidelines.
• Resize and adapt existing designs for different formats, placements, and platform specifications.
• Support the creation of social media carousels, story templates, and promotional graphics.
• Assist in the production of short-form video content and reels, including basic editing, text overlays, transitions, and formatting for platforms such as Instagram Reels, LinkedIn, and TikTok.

--> Digital and Print Collateral

• Design digital and print flyers, brochures, banners, and promotional materials for campaigns and partner communications.
• Ensure all print-ready files meet correct specifications including bleed, resolution, and colour profiles.

--> Events

• Produce event materials including pull-up banners, signage, presentations, name badges, and exhibition assets.
• Work closely with the marketing team to ensure event materials are delivered on time and to brand standards.

--> Brand and Team Collaboration

• Maintain and organise design assets, templates, and shared libraries within Canva and team storage systems.
• Follow brand guidelines and ensure consistency in typography, colour usage, layout, and visual style across all deliverables.
• Support the Brand and Visual Strategist and broader marketing team with ad-hoc design requests as needed.
• Stay up to date with design trends and social media visual formats relevant to the international education and EdTech sectors.

WHAT WE ARE LOOKING FOR

--> Essential

• 3+ years of experience in a graphic design, visual content, or marketing design role.
• Proficient in Canva, including the use of templates, brand kits, and team workspaces (this is our primary design tool).
• Strong understanding of design fundamentals including typography, colour theory, layout, and visual hierarchy.
• Experience designing social media platforms across both organic and paid formats.
• Basic video editing skills, with the ability to create and format short-form reel-style content using Canva, CapCut, or similar tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• A portfolio demonstrating strong, consistent visual work across digital and print formats, including examples of short-form video or reel content.
• Collaborative working style with strong attention to detail and a proactive attitude.

--> Preferred / Nice to Have

• Working knowledge of Adobe Suite, particularly Photoshop, Illustrator, and InDesign.
• Experience in the education, EdTech, or international student recruitment sector.
• Familiarity with preparing print-ready files and managing print production processes.

WHAT WE OFFER

• Hybrid work arrangement with 3 days in our Noida office.
• A collaborative, inclusive team environment with genuine room to grow.
• Exposure to international marketing campaigns across 20+ source countries.
• The opportunity to shape visual content for a globally recognised EdTech brand.
• Access to regular training, design resources, and professional development.