Social Media Manager

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Social Media Manager

UNTOLD is a multi-award-winning brand storytelling and marketing agency specialising in drinks, food, hotels, travel, luxury and heritage. Our founders, Rob Cowen and Theo Cooper, bring together 50 years of storytelling expertise, journalistic insight and marketing acumen.

With various new clients across our specialisms, we’re now looking for a new team member to support us, our clients and work and grow with us as our agency goes from strength to strength.

Are you an experienced, ambitious and self-starting Social Media Manager with bags of energy and an eye for creative flair? Then this is for you. We need someone who will play a key role in shaping and executing innovative social media strategies. In this role, you will manage and grow social media presence across platforms like Facebook, Instagram, X (Twitter), TikTok, and YouTube. You’ll collaborate closely with our creative team to develop compelling content, engage with audiences, and leverage platform capabilities to enhance brand visibility. With a strong understanding of social media trends, content creation tools, and Meta Ads management, you’ll drive impactful campaigns that connect with audiences and deliver results.

If you thrive in a fast-paced environment, have a data-driven mindset, and love creating engaging digital experiences, we’d love to hear from you.

Why work with UNTOLD?

As a team of practising creatives inside and outside work, we don’t think like other agencies. We bring brands to life through authentic, resonant and inspiring storytelling that speaks to new and existing audiences, driving engagement and converting consumers. Over 25 global awards speak to the success of our ethos and approach to quality, industry-leading marketing and storytelling.

This is an exciting time for us. We want to share our excitement and knowledge with the right people who share our vision. We’re a tight-knit, hard-working team of perfectionists who hold each other to account and aim to produce exceptional, unbeatable work every time.

Key Responsibilities

Social Media Management:

• Execute and manage social media strategies for Facebook, Instagram, TikTok, and YouTube.
• Develop strategy alongside the creative team to best utilise platform capabilities.
• Manage day-to-day social media interactions, including responding to comments, messages, and engaging with followers ensuring consistency with brand voice and messaging.
• Analyse and report on social media performance, using insights to refine strategies and improve results.
• Strong understanding of each platform’s features, audience demographics, and best practices.
• Monitor social media trends, industry news, and competitor activity to stay ahead of the curve.

Content creation:

• Expertise in content creation tools (e.g., Adobe Creative Suite, Canva, etc.)
• Video editing and photo-editing skills.
• Knowledge of content specifications for paid campaigns.
• Creative mindset with the ability to adapt content to different platforms and audiences.
• Ensure all content adheres to brand guidelines and standards.

Meta Ads Management:

• Plan, execute, and optimise Awareness campaigns (E-com & Lead Gen specialism not required for this role)
• Create ad campaigns, set targeting, and budget strategies to achieve KPIs.
• Analyse ad performance and provide actionable insights for campaign optimisation.
• Work closely with the creative team to develop compelling ad creatives and copy that resonate with target audiences.
• Stay up-to-date with the latest Meta advertising trends, features, and best practices

Key attributes:

• Proficiency in managing accounts within Meta Business Portfolios (a.k.a. Business Suite / Business Manager)
• Expertise in content creation tools (e.g., Adobe Creative Suite, Canva, etc.) and social media management tools (e.g., Metricool, Agorapulse, Manychat, etc.).
• Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Creative mindset with a passion for storytelling.
• Use data-driven insights to continuously optimise both organic social media content and Meta ad campaigns.
• Problem-solving mindset and proactive in troubleshooting issues and finding solutions.

Desirable skills:

• Understanding of SEO and how it applies to video and social media content.
• Experience working with influencer partnerships or affiliate marketing
• Basic graphic design skills.
• Paid media experience of YouTube and TikTok and Google.

This is an excellent opportunity to work within an award-winning business that provides a fun and dynamic working culture. Everyone is welcome at UNTOLD. It’s as simple as that.

Location

A mixture of remote working and occasional working from our main office in Harrogate, North Yorkshire. To be discussed based on your location.

Rate & Hours

Initially a contract position for around six months, paying a very competitive day rate, applicable to your experience. We’re open to discussions on the number of hours/days per week set against day rate, again depending on experience. We are aiming for the position will ultimately be permanent.

Contact

Do NOT reply on LinkedIN or any channel directly please. Please have a read of the summary and notes OR listen to this podcast and tell us your favourite quote/part of the conversation and why. LINK: https://tim.blog/2024/03/20/seth-godin-3/ Short is fine, and there are no wrong answers. You can also attach a CV and anything else you’d like to say by email to hello@untold.agency. Any questions can be sent to the same email and we’ll come straight back to you.