Marketing Technology Senior Specialist

Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. We are a revolutionary online mental health platform, matching individuals with the right therapist. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.

At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 4 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.

Unobravo is the leading tech startup in the online mental health sector, operating across Italy, Spain, and France. We are dedicated to providing accessible and personalized mental health services through our innovative platform.

As we continue to expand, we seek a Marketing Technology Senior Specialist to enhance our marketing capabilities, improve data tracking, and ensure compliance with data protection regulations.

The Marketing Technology Senior Specialist will lead the configuration, implementation, and optimization of tracking tools for both web and app platforms, ensuring high-quality data integrity and adherence to privacy regulations such as GDPR and App Tracking Transparency (ATT). This role will also drive marketing enablement by implementing AI-driven solutions and automation tools to improve efficiency across budget management, creative optimization, SEO, and content marketing.

💻 AS A MARKETING TECHNOLOGY SENIOR SPECIALIST YOU WILL:

• Martech Strategy
• Evaluate long-term martech stack investments and prioritising focus based on ROI which enables and drives the overall company strategy
• Influence decision-making at multiple levels, especially in marketing and engineering
• Own the entire martech stack, including evaluating, implementing, and retiring tools and processes.
• Lead both our B2C marketing technology, and our nascent B2B marketing technology such as lead lifecycle management and CRM tools.
• Data and Campaign Tracking Configuration, Management and Attribution
• Define and implement robust tracking concepts across web and app platforms to measure user engagement, campaign performance, and conversions.
• Ensure events and parameters tracked align with specific KPIs and ensure accurate measurement of marketing/product outcomes.
• Collaborate with Engineering teams to optimise the data layer for effective analytics.
• Collaborate with the Data team to provide insights on attribution models and user behaviour.
• Implement app tracking with Mobile Measurement Partners (MMPs) such as Adjust and SKAN.
• Data Quality and Privacy Compliance
• Maintain high data accuracy by auditing and troubleshooting tracking systems regularly.
• Ensure compliance with GDPR, App Tracking Transparency (ATT), and other regulations through privacy-first tracking solutions.
• AI and Automation for Marketing Enablement
• Partner with the marketing team to identify inefficiencies and propose AI-driven and automated solutions.
• Build and implement workflows, scripts (e.g., Python), and AI tools for budget optimization, creative performance optimization, search demand analysis and recommendations, content automation and campaign management.
• Train and support the marketing team on the effective use of AI and automation tools.
• Emerging Tools and Innovation
• Stay up-to-date with advancements in AI, automation, and tracking technologies.
• Research and implement new tools to continuously improve marketing processes and insights.

⚙️YOU WILL BE THE PERFECT FIT IF YOU HAVE:

• Minimum of 5 years of experience in data tracking, or marketing analytics roles.
• Proficiency in building and deploying automation scripts (e.g., Python, JS or Google Scripts) for marketing workflows.
• Deep interest in AI tools and platforms, with a focus on marketing automation
• Experience with analytics tools (e.g., Google Tag Manager, GA4) and Mobile Measurement Partners (MMPs).
• Experience implementing compliant tracking solutions for marketing and analytics.
• Strong analytical and problem-solving skills to interpret data and resolve tracking discrepancies.
• Excellent communication skills to effectively consult with and train marketing stakeholders.
• Strong collaboration skills to work with cross-functional teams, including development and compliance.

Note: While these qualifications are desirable, we understand that no candidate will perfectly fulfill every criteria listed above. If you believe you have the passion, skills, and drive to excel in this role, we encourage you to apply and tell us more about what makes you uniquely qualified.

🎁 WHAT WE OFFER:

🌍 Fully remote, with occasional travel to/within Italy

Join a team that embraces the future of work and prioritizes the well-being of its people. We support a healthy work-life balance with a flexible approach that allows you to work from Italy, Spain, or the UK.

🏢 Coworking Meetings

Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.

🧘‍♂️ Online Yoga Sessions

We're invested in your physical and mental wellness. Join our free online yoga classes to stay in shape and find your zen.

💆‍♂️ Discounts on Psychotherapy Sessions (Italian, Spanish and French employees only)

Your mental health is a top priority at Unobravo. Enjoy employee discounts through the Unobravo app to get the support you need.

🎉🎉 Team Building and Epic Events

Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!

🤓 Learn a language

Make your way through our language training courses. Improve on your existing language skills, or start learning something completely new!

🎂 Birthday Off

Take the time to celebrate with an extra day off during the month of your birthday.

👶 New Parenthood Perks

Following the arrival of your little one, we contribute 500 Euros to our welfare platform, plus gain access to exclusive online seminars on infant sleep

✨ Are you ready to make a difference with us? ✨

We understand that many people, for different reasons, may need additional support to apply or to participate fairly in our interview process. If you require additional accommodation, whatever it may be, to make the process more accessible, please indicate this in the last question of the application form. We will do everything we can to ensure you have a fair and smooth application process.