Marketing Director - Branding and Communications

About This Job

Univers

Location: Singapore

Work Mode: On-site

Industry: Computer and Network Security,Software Development,HVAC and Refrigeration Equipment Manufacturing

Job Description

About Univers

Univers provides the world’s most comprehensive decarbonization system.

Our EnOS platform connects operational technology with cloud intelligence to deliver real-time energy optimization, carbon monitoring, reporting, and abatement.

Univers Operates At Global Scale

360 million IoT devices connected840 GW of renewable energy under management800+ enterprise and public-sector customers

We help the world’s leading organizations reach net zero — and define what comes next.

Director – Brand and Communications

About The Role

This role reports to the Global VP of Marketing, responsible increasing the brand equity and communications for the company. This role ensures that a strong brand and communications plan is put in place and executed across the international markets, primarily, Asia including Japan, and Europe.

The ideal candidate is one with a brand and/or media background, who has demonstrated the ability to develop brand and communications campaigns to increase brand equity for pre-IPO companies.

Key Responsibilities

Brand Strategy

Create and lead the vision for brand identity, voice and positioning across all external channelsChampion brand adherence organization-wide across all employees including updating brand guide, developing an internal hub for monitoring one voice across external sales tools

Public Relations

Build relationships with media outlets, craft and handle press releases, secure Tier One and trade media coverageExplore non-traditional means including influencer-led channelsDevelop a clear strategy leading to IPO announcements

Communications

Oversee internal and external messaging, ensuring a clear and consistent voice for campaigns, announcements and stakeholder updatesDevelop clear PR and social media communications guidelinesOversee social media channels to increase followers and share of voice via social media channels

Crisis Management

Lead the response strategy and execution for public relations issues or emergencies to protect the company’s reputation

Performance Tracking

Monitor brand awareness, campaigns reach and PR metrics against spend, ROI, contract deliverables and PR metrics to measure success

Qualifications & Experience

8-10 years of proven experience in brand management, public relations or corporate communicationsBachelor’s degree in Marketing, Communications, Journalism or a related field (Master’s degree is a plus)Exceptional writing and editing skills with ability to leverage AI tools to increase work effectivenessDeep understanding of emerging market trends as well as digital and traditional media

What Success Looks Like

Increase in Share of Voice for company market visibility as compared to direct competitorsBrand Sentiment – Positive increase in public and media mentionsIncrease customer recognition levels of the brand in market surveysAudit score of brand voice and asset compliance across departmentsMedia placement in tier-one publications and syndication and organic articles pick-upCrisis management – rapid turnaround time to issue official statementGrowth in social followers and speaker invitations for executive leadersSocial engagement rates increaseReferral traffic to website from earned media