Marketing Leader Driving Chinese Companies' Entry into the Japanese Market / Work Location: Tokyo or Shanghai (Choice Available)

＜Summary＞

Position:[No Japanese Required] Senior Executive Position / Marketing Leader Driving Chinese Companies' Entry into the Japanese Market

Salary: 8 to 18 million yen

Location: Tokyo or Shanghai

【Company Profile】

[One of Japan's largest YouTuber management companies; offering diverse monetization avenues—such as maximizing ad revenue, brand collaborations, and product development—and supporting creators across various genres including entertainment, gaming, beauty, and cooking.]

[Business Overview]

We provide comprehensive, end-to-end marketing support for Chinese companies expanding into the Japanese market.

[Recruitment Background]

As we expand our operations, we are seeking a senior business executive capable of driving our business in Tokyo and Shanghai and leading a cross-location organizational structure.

We expect the successful candidate not only to drive tangible business results but also to articulate the insights gained from both successes and failures, embedding this knowledge throughout the entire organization.

【Job description】

◾️ New Business Development, Relationship Management, and Proposal Creation

・ Prospecting Chinese companies (in sectors such as gaming, gadgets, and consumer goods) and maintaining relationships with existing clients

・ Identifying challenges clients face in the Japanese market and designing tailored marketing strategies

・ Proposing solutions that combine influencer campaigns, performance-based advertising, content production, and more

◾️ Involvement in Business Development

・ Managing teams spanning Tokyo and Shanghai

・ Designing and executing action plans and KPIs for your assigned area

・ Identifying necessary resources (personnel, budget, internal group assets) and proposing/negotiating them with management

・ Articulating insights gained from operations and sharing them across the organization

[Job Appeal and Rewards]

You will act as a partner to Chinese companies that have a clear determination to succeed in the Japanese market.

It is a role of significant scale, where your proposals can directly influence the success or failure of a product launch in Japan.

[Differentiating Factors]

While there are many service providers supporting Chinese companies' expansion into Japan, our company stands out from competitors in the following four ways:

① Our Creator Assets

We can incorporate one of Japan's largest creator networks into our proposals as an internal group asset.

Because we can design campaigns with creator involvement in mind from the very beginning—without relying on external agencies—the feasibility and speed of execution are fundamentally different.

② "UUUM" Brand Recognition in the Chinese Market

As a leader in Japan's influencer marketing industry, we have earned high recognition and trust within China as well.

Clients approach initial meetings with high expectations and trust, giving us a decisive advantage in sales activities and proposal pitching.

③ An Integrated In-House System Covering Everything from Planning to Execution

We handle functions such as influencer campaigns, performance-based advertising, events, live streaming, and content production in-house, rather than outsourcing them. We provide comprehensive support—ranging from planning and execution to performance analysis—rather than just handling one-off tasks; this enables us to build deep, long-lasting partnerships with our clients.

④ Local presence rooted in the Greater China region

With a sales office in Shanghai, our team of native Chinese speakers operates in alignment with local business practices.

This creates a fundamental difference in the level of closeness and trust we build with clients compared to competitors who manage operations remotely from Japan.

【Ideal Candidate Profile】

This role requires managing multiple projects simultaneously and collaborating with stakeholders across different languages and locations (Tokyo and Shanghai).

Given the cross-border nature of the business, misalignments in understanding and unexpected situations are common occurrences.

We are looking for individuals with the following mindset who can thrive in this fast-paced, challenging environment:

・A sense of ownership, treating the business as if it were their own

Someone who does not wait for instructions but proactively designs KPIs and action plans, and is capable of directly negotiating with management to secure necessary resources (budget, personnel, etc.).

・Ability to engage and unite teams with conflicting interests

Someone who understands the unique circumstances and KPIs of different locations and departments, and can realign teams toward a "shared goal" without causing conflict.

・Openness to turning even failures into assets

Someone who openly shares not only successes but also failures, transforming individual experiences into team-wide learning and organizational assets.

・A mindset focused on creating systems to replicate know-how

Someone who avoids relying on personal intuition or individual-dependent processes, instead articulating their "winning patterns" so they can be shared and replicated across the team.

・Self-driven ability to thrive amidst chaos

Someone who does not use differences in location, language, or business customs as excuses, but proactively seeks out necessary information and tenaciously drives progress forward.

【Core Requirements】

▼ Required Qualifications

・ Native-level proficiency in Chinese

・ Business-level communication skills in Japanese or English

・ 5+ years of B2B sales experience in the digital advertising or marketing sector

▼ Preferred Qualifications

・ Experience leading cross-functional projects spanning different locations and languages

・ Experience driving initiatives toward shared goals by collaborating with other departments

・ Experience proposing and managing digital marketing and performance-based advertising campaigns

・ Proven track record in new business development (specifically outbound-driven acquisition, not just handling inbound inquiries)

・ Experience supporting Chinese companies with their expansion into the Japanese market

・ Experience planning and executing influencer marketing or KOL (Key Opinion Leader) campaigns

・ Experience providing marketing support to the gaming industry

・ Understanding of business practices in both the Chinese and Japanese markets

・ Team management experience

【Condition】

☆125 annual holidays (2026 actual figure)☆

・Two-day workweek system

・Summer leave (3 days to be taken between July and October)

・Year-end and New Year holidays (Dec. 29 – Jan. 3)

・Birthday leave (1 day granted during the employee's birth month)

・Refresh leave

・Congratulatory and condolence leave

・Pre- and post-natal leave

・Childcare leave

・Self-care leave

・Paid leave

【Salary Increases & Bonuses】

Salary increases: Twice a year

Bonuses: Provided

【Allowances】

・Commuting allowance

・Overtime allowance

・Lunch allowance

【Benefits】

・Remote work system

・Company-leased housing system

・Water server provided

・Marriage celebration payment

・Childbirth celebration payment

・Congratulatory and condolence payment system

・Defined contribution pension plan

・Periodic health checkups

・Influenza vaccinations

・Health consultation service

・Comprehensive social insurance coverage