Learning Solutions – Marketing Strategist

A well-established California Real Estate Corporation for approximately 40 years with some staff in Cairo, Egypt is Seeking an E-Learning Consultant to help develop and implement marketing strategies to promote e-learning offerings, focusing on digital channels to increase course enrolment and user engagement, while also Analyzing data and reporting on campaign performance to help re-direct and optimize the use of resources. The individual must have a commanding knowledge of the English language and work night shift hours to help instructor in marketing the educational video materials.

Responsibilities:

Marketing Strategy Development:

· Develop and implement marketing plans and campaigns to promote e-learning courses and programs.

· Work with Instructor’s existing target audiences and tailor marketing messages accordingly.

· Research and analyze market trends and competitor activities.

Digital Marketing Execution:

· Creating and managing online marketing content, including website, social media posts, email campaigns,

and online advertisements.

· Managing and updating our LMS platform

· Overseeing all website updates and integrations

· Coordinating our email list, resolving any possible E-blast delivery issues, and analyzing campaign

performance

· Driving traffic through SEO-Algorithm analysis & digital strategies.

· Collaborating on paid ad campaigns across social platforms

· Utilize various digital marketing channels, such as social media, email marketing, SEO, and paid

advertising.

· Optimize marketing campaigns for maximum reach and engagement.

Data Analysis and Reporting:

- Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

· Generate reports and present findings to Instructor.

· Identify areas for improvement and make data-driven recommendations.

· Assist Instructor in identifying possible use of “Affiliates” to further market the class

Collaboration:

· Work closely with Instructor currently using Thinkific platform on both Instructor’s WordPress website, Udemy and possible LinkedIn

Content Creation:

· Develop engaging and informative content for various marketing channels, including blog posts, articles, case studies, and videos.

· Ensure that all marketing materials are accurate, up-to-date, and aligned with brand guidelines.

Qualifications:

· The individual must have at least 4 Years in providing such functions to institutional or large following individuals.

· Strong understanding of digital marketing principles and best practices .

· Experience with various digital marketing channels .

· The individual should have excellent written and verbal communication skills in the English language.

· Ability to analyze data and identify trends .

· Experience with learning management systems (LMS), in particular the familiarity with Thinkific is a Must .

· Familiarity with educational sites and, in particular Udemy as well other similar educational platforms

· Familiarity with all the educational sites (Hosting/Marketing Courses) is a Must.

· Enhancing the performance of the existing Udemy marketing performance.

Notes:

Arrangements can be made on an individual basis.

Compensation will depend on Qualifications and Performance Bonuses

Excellent References are a MUST