Digital Marketing Manager

The Digital Marketing & Website Manager is the driving force behind our digital strategy, optimizing website performance, SEO, PPC, marketing automation, and cross-channel campaigns to fuel awareness, engagement, and revenue growth. This role blends technical expertise with strategic vision, ensuring digital initiatives work seamlessly to attract, nurture, and convert high-value customers.

With a deep understanding of digital ecosystems and data-driven marketing, this individual will optimize conversion funnels, enhance user experience, and drive marketing efficiencies through automation and analytics. As a key collaborator, they will align digital efforts with business goals, leveraging insights and innovation to maximize impact.

This role is perfect for someone who thrives at the intersection of strategy, technology, and data-driven marketing—delivering measurable impact across digital channels.

Qualifications

• 5+ years in digital marketing, website management, and marketing automation (B2B/SaaS preferred).
• Experience working for a Pharmaceutical, Biotech or Clinical Research Organisation
• Expertise in WordPress, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, and SEO tools.
• Strong analytical mindset with experience in A/B testing and conversion optimization.
• Leadership skills to manage a Marketing Operations Specialist and cross-functional teams.

Key Responsibilities:

Design and Execute Digital Marketing Strategy

• Develop and implement a comprehensive digital marketing strategy to drive awareness, engagement, and lead generation.
• Align digital initiatives with business objectives, ensuring an integrated approach across SEO, PPC, email, content marketing, and paid media.

Website Ownership & Optimization

• Manage and maintain the company website (WordPress), ensuring updates, technical performance, and UX enhancements support marketing goals.
• Implement SEO best practices to improve search visibility and organic traffic growth.
• Lead conversion rate optimization (CRO) efforts through A/B testing, landing page improvements, and data-driven refinements.

Marketing Automation & Lead Funnel Optimization (20%)

• Own and optimize marketing automation platform (HubSpot) to nurture leads and improve engagement.
• Develop lead scoring models and attribution tracking to enhance pipeline efficiency and sales alignment.
• Design and execute targeted email marketing campaigns to support lead nurturing and retention.

Cross-Channel Campaign Execution (15%)

• Oversee PPC and paid media strategy, working with agencies and internal teams to maximize ROI.
• Develop integrated, cross-channel campaigns that drive demand and customer acquisition.
• Analyze and optimize campaign performance, ensuring efficient budget allocation and audience targeting.

Performance Measurement & Optimization

• Develop and maintain marketing dashboards to track key metrics, campaign effectiveness, and digital performance.
• Leverage data insights to inform strategy adjustments, improve conversion rates, and enhance user engagement.
• Stay ahead of digital trends and emerging technologies to continuously refine marketing tactics.