Marketing Creative Manager

Marketing Creative Manager

At Unico Studio, we create top-charting mobile games that reach and entertain hundreds of millions of players worldwide.

Creative marketing is at the core of our rapid global growth, and we are looking for a highly driven, sharp, and ambitious Marketing Creative Manager to lead and scale our performance creative pipeline!

What You Will Do

• Develop and execute creative concepts for video ads, visual assets, and playable ads across global User Acquisition campaigns.
• Work closely with the UA team to evaluate creative performance across platforms such as Meta, TikTok, Google, and AppLovin.
• Analyze metrics including CTR, CVR, IPM, CPI, and ROAS to identify winning concepts, performance patterns, and areas for improvement.
• Turn campaign data and player insights into clear creative hypotheses, testing plans, and new variations.
• Monitor creative performance throughout its lifecycle and recommend when to iterate, scale, or replace an asset.
• Plan and evaluate A/B tests across hooks, gameplay scenarios, messaging, visual styles, and calls to action.
• Prepare data-informed creative briefs and collaborate with motion designers, video editors, playable developers, and 2D/3D artists.
• Research competitor strategies, advertising trends, and new creative formats across mobile gaming and UA platforms.
• Transform game mechanics and player motivations into engaging concepts for casual and puzzle game audiences.
• Support the full creative pipeline from research and ideation to production, launch, analysis, and iteration.

What We Are Looking For

• A strong interest in User Acquisition, performance marketing, creative strategy, and mobile gaming.
• An analytical mindset and confidence working with campaign data and performance metrics.
• Ability to interpret data, identify patterns, and translate findings into actionable creative ideas.
• Familiarity with key mobile advertising metrics such as CTR, CVR, IPM, CPI, and ROAS.
• A structured and hypothesis-driven approach to creative testing.
• Strong ownership, attention to detail, and eagerness to learn.
• Good communication, organization, and cross-functional collaboration skills.
• A degree in Business, Engineering, Economics, Marketing, Communications, or another relevant field.
• Fluency in English.

Bonus Points

• Experience with mobile UA platforms, campaign dashboards, analytics tools, or reporting systems.
• Experience in mobile gaming, mobile apps, performance marketing agencies, or other data-driven digital environments.
• Familiarity with creative testing, campaign optimization, or competitor creative analysis.
• Familiarity with Adobe Creative Suite, video production, 3D workflows, or playable ads.
• A genuine interest in casual and puzzle mobile games.

Why Join Unico?

• High-Impact Role: Your work directly influences products played by millions around the globe.
• Global Team: Work closely with cross-functional teams across the US, Europe, and Türkiye.
• Remote-First Culture: Work from anywhere with a highly flexible setup.
• Relocation Opportunity: Top performers may have the opportunity to relocate to Amsterdam and work directly from our European hub.
• Growth & Learning: Attend major global industry events and stay at the absolute forefront of mobile gaming.