Product Marketing Manager

About the job

Our partner is a leading innovator in the blockchain space, combining creativity and data-driven strategies to maximize reach, acquisition, and retention. They are committed to constant testing and improvement, always backing their ideas with data or logic. Their team is shaping the future of web3 technologies, with a focus on user-friendly and efficient blockchain solutions.

As a Product Marketing Manager, you will play a crucial role in creating and executing marketing strategies for their suite of blockchain products. You'll be at the forefront of driving adoption and ensuring the successful launch of new features and products.

Key Responsibilities:

• Create and own the long-term marketing strategy for our suite of products
• Design data-driven quarterly roadmaps to boost product adoption
• Extract actionable marketing insights from feedback loops to inform strategy
• Lead go-to-market strategies for product and feature launches
• Coordinate cross-functional teams for creative excellence and flawless execution
• Craft value propositions, messaging, and PR strategies for campaigns
• Analyze and distill data to inform campaign strategy and product development

Qualifications:

• Experience in B2B or B2C product, brand, or consumer marketing in fast-paced environments
• Excellent track record in consumer marketing with understanding of various channels
• Demonstrated ability to analyze data and extract actionable insights
• Experience in a crypto startup or deep passion and knowledge of the industry
• Hands-on attitude with ability to self-manage and deliver results
• Strong knowledge of blockchain technologies, especially Layer 2 solutions like Starknet (preferred)
• Excellent communication and collaboration skills
• Adaptability to work in a remote, fast-paced environment

If you're a creative, data-driven marketing professional with a passion for blockchain technology and a talent for driving product adoption, we'd love to hear from you!