Marketing Manager - Web3

About us:

Unicast.ai is a next-generation career hub for the Web3 industry: The platform integrates a job board with a mini-app, and smart bots into the heart of the Web3 community on Telegram.

Transforming how talent & freelancers connect with Web3 projects with an AI-powered platform, community-driven approach that rewards engagement.

About the Company:

Our partner is a cutting-edge blockchain platform specializing in decentralized finance (DeFi) solutions. They've gained recognition for their innovative approach to optimizing and facilitating decentralized cryptocurrency trading and liquidity aggregation.

Job Summary:

We're seeking a dynamic Marketing Manager with a deep understanding of Web3 and blockchain ecosystems. In this role, you'll be driving our client's brand visibility and user acquisition. This position requires a combination of creative marketing strategies and technical blockchain knowledge.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote our client's blockchain platform and DeFi products.
• Build and maintain strong relationships with key players in the Web3 space, including influencers, media outlets, and partner projects.
• Create compelling content (blog posts, social media) that effectively communicates our client's value proposition to both technical and non-technical audiences.
• Organize and manage virtual and in-person events, including webinars, hackathons, and conference presentations to showcase our client's technology.
• Analyze marketing metrics and provide regular reports on campaign effectiveness, user acquisition, and community growth.

Requirements:

• Bachelor's degree or higher in Marketing, Business, or a related field. Additional blockchain/crypto education is a plus.
• Ideal 1+ years of experience in Web3/crypto marketing roles, with a proven track record of successful campaigns.
• Deep understanding of blockchain technology, DeFi protocols, and the broader cryptocurrency ecosystem.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.
• Experience with community management tools, analytics platforms, and blockchain-specific marketing channels.
• Passion for innovation and ability to adapt quickly in the fast-paced world of Web3.

This role offers the exciting opportunity to be at the forefront of blockchain innovation, shaping the future of decentralized finance through strategic marketing initiatives. If you're passionate about Web3 and have a knack for creating buzz around groundbreaking technologies, we want to hear from you!