Marketing Lead for European Countries (UM20250503)

Responsibilities:

• Developed and executed comprehensive marketing strategies for the European market, focusing on Italy, England, Germany, France, and other key regions.
• Managed a team of marketing professionals, providing leadership, mentorship, and guidance.
• Oversaw all aspects of marketing, including digital marketing, content marketing, social media marketing, email marketing, affiliate marketing, and public relations.
• Developed and managed marketing budgets, ensuring efficient allocation of resources.
• Conducted market research to identify trends, opportunities, and competitive threats.
• Developed and implemented localized marketing campaigns, adapting messaging and creative to resonate with specific cultural nuances.
• Ensured compliance with all relevant regulations and industry standards.
• Tracked and analyzed marketing performance, identifying areas for improvement and optimization.
• Collaborated with sales, product, and customer service teams to ensure a cohesive customer experience.
• Managed relationships with external agencies and vendors.
• Increased brand awareness and market share in the European market.
• Generated leads through marketing initiatives.
• Successfully launched new products and services in the European market.

Key Skills & Qualifications:

Marketing Expertise

• Proven experience in Forex marketing, digital marketing, and content marketing, with a strong grasp of social media marketing, email marketing, affiliate marketing, and public relations.
• Proficiency in SEO/SEM, market research, competitive analysis, budget management, campaign management, lead generation, and conversion optimization is essential.

Technical Proficiency

• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms (Facebook, LinkedIn, Twitter).
• Familiarity with CRM software (Salesforce, HubSpot) and marketing automation tools (Marketo, Pardot) is highly desirable.

Language Skills

• Fluent in English & Chinese is required.
• Knowledge of additional European languages (e.g., French, Italian, German) is a strong advantage, but not necessary.

Soft Skills & Leadership

• Strong leadership, team management, and communication skills.
• Ability to negotiate, problem-solve, and apply analytical thinking to drive marketing success.