Performance Marketing Analyst

About Us:

We are UBRIK, a marketing agency in Dubai with over 14 years of experience, working with 100+ brands across the region. We specialise in the higher education industry and we are looking for an experienced Performance Marketing Specialist to join our dynamic team.

Position Overview:

As a Performance Marketing Analyst, you will be responsible for developing, implementing, and managing pay-per-click advertising strategies across multiple platforms to maximise ROI for our clients. You will be expected to handle large-scale campaigns, continuously optimise performance, and make data-driven decisions. You must be fluent in English, with a deep understanding of PPC best practices and trends.

Key Responsibilities:

Campaign Management & Optimization:

• Manage end-to-end PPC campaigns across multiple platforms including Google Ads, Facebook/Instagram, LinkedIn, TikTok, Snapchat, and others.
• Perform keyword research, audience mapping, and ad copy creation to optimise campaign performance.
• Lead A/B testing and multivariate testing for ad copy, landing pages, and bidding strategies.

Data Analysis & Optimization:

• Monitor, analyse, and optimise campaigns to achieve KPIs (CTR, CPA, ROAS, etc.).
• Regularly adjust bids, budgets, and other settings to ensure optimal performance and cost efficiency.
• Provide actionable insights from campaign data and implement strategies to improve conversions and ROI.

Reporting & Collaboration:

• Produce detailed reports on campaign performance, including weekly and monthly updates for clients.
• Provide recommendations for landing page and ad copy optimization based on performance data.

Client Management:

• Collaborate with clients to understand their business goals and translate them into effective PPC strategies.
• Communicate results and recommendations to clients in a clear, professional manner.

Ongoing Learning & Adaptation:

• Stay up-to-date with the latest PPC trends, platform updates, and best practices.
• Adapt strategies in response to new technologies, algorithms, and market trends.

Required Skills & Experience:

Experience:

• Minimum 2 years of PPC experience within an agency or fast-paced digital marketing environment.
• Proven track record of managing Mid to Large-scale PPC campaigns across multiple platforms.

Technical Skills:

• Proficient in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other platforms.
• Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Strong Excel skills (pivot tables, v-lookups) for campaign reporting and analysis.

Analytical & Data-Driven:

• Exceptional analytical skills with a passion for working with data to derive actionable insights.
• Ability to make data-driven decisions, focusing on metrics like CPA, ROAS, CTR, and others.

Soft Skills:

• Excellent communication and presentation skills.
• Strong problem-solving abilities and logical thinking.
• Ability to manage multiple campaigns, deadlines, and tasks efficiently.

What We Offer:

• Competitive salary and benefits package.
• A dynamic and inclusive work environment with opportunities for professional growth.
• Exposure to a diverse range of clients and industries.
• Continuous learning opportunities to stay ahead in the PPC industry.

A True/False Quiz to find out if you’re a good fit:

• I have a very good understanding of the digital marketing landscape
• I have an FSO (Figure Stuff Out) mentality
• I’m a doer, not a talker
• I’m a numbers person
• I have strong people skills
• I’m organised, and I manage my time super-effectively
• I’m always learning about my craft
• I pay attention to every single detail
• I genuinely care about increasing revenue for my clients
• I overdeliver 110% of the time

If you answered “YES!” to ALL of the above questions, you’re a good fit. If you answered “no” to more than one question, you’re not a good fit.

These might seem like odd questions to ask on a job application. And we admit our criteria are strict. But more than ticking all the boxes on paper, we need you to fit with our culture.

Our Culture:

Our values are at the core of everything we do, from how we treat our clients to how we build and support our internal teams.

• We believe in People over Clients, this means treating both our team and clients with empathy, respect, and compassion.
• We focus on Impact over Effort, ensuring that every action we take drives meaningful, lasting change and results, not just more hours spent.
• Our commitment to Values over Profit means that integrity, transparency, and ethics guide our decisions. We build trust by sticking to these principles.
• We love the idea of Discipline over Motivation, we value consistency, taking action even when motivation wanes.
• We also believe in the power of Collaborative over Individual, creating a team environment that encourages open communication, trust, and mutual support.
• All our decisions are informed by both Data and Gut, balancing analytics with intuition to make well-rounded, strategic choices.