Green Business Certification Inc. (GBCI) is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of technical experts and market specialists administers credentials and certifications for the U.S. Green Building Council (LEED), the International WELL Building Institute (WELL Building Standard), International Finance Corporation (EDGE), SITES, TRUE Zero Waste, and IREE.

The U.S. Green Building Council (USGBC) is a global, nonprofit organization based in Washington, D.C., working to improve human health, sustainability, and resilience in the built environment through its programs and standards including LEED, the most widely used green building rating system in the world. Today, people in over 180 countries and territories live, work, and learn in LEED certified buildings, communities and cities that protect our climate, health, and natural resources and enhance quality of life.

We are looking for a result and strategic driven Regional Marketing & Communication Manager who will be responsible of the marketing and communication “develop, implement, and execute“ strategy in the European region. We are looking for a marketing & communication leader who manages regional strategy and the Regional Marketing Manager in each European country; their role is to develop and execute marketing and communication plans tailored to specific geographic areas, considering local market trends, customer preferences, and competition, while aligning with the overall company marketing strategy.

This role combines strategic thinking with hands-on execution to drive brand awareness, demand generation, and customer engagement. The ideal candidate will thrive in a fast-paced environment, collaborating with cross-functional teams to align regional marketing strategies with overall business objectives.

The Regional Marketing & Communication Manager will be aligned with the Product Marketing & Communication team, the Product Manager and the European Sales team to work together for the success of every product launch and/or position in every market.

Specific Responsibilities include:

Strategic planning: Creating a comprehensive marketing strategy in the European countries selected by GBCI Europe that aligns with the company's overall goals and considers unique market dynamics in each region
Market analysis: Deep understanding of different market trends, customer behaviors, and competitor landscapes across various regions
Brand positioning: Developing and maintaining a consistent brand identity that resonates with diverse target audiences in different markets
Cross-functional collaboration: Working with regional sales teams to ensure localized strategies align with the overall global marketing vision
Performance monitoring: Tracking key performance indicators (KPIs) across markets to evaluate the effectiveness of marketing campaigns and make necessary adjustments.

Budgeting: Managing the marketing budget and allocating funds effectively across different initiatives
Flagship event ‘GBCI Circle’ planning: support and coordinate with the event team by creating a comprehensive marketing and communication strategy

Education And Training Requirements/Preferences:

Bachelor’s degree in marketing, Business Administration, or related field
Master’s degree is preferred

Experience Requirements

A minimum of 10 years of experience in a European leadership role within the marketing/product development field, preferably in the ESG/Greenbuild industry
Proven experience in developing and implementing effective marketing product launch strategies in several region around Europe
Exceptional leadership skills with the ability to manage and inspire a diverse team
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams and external partners
Strong analytical skills and data-driven thinking, with the ability to make informed decisions based on data and metrics
Demonstrated ability to responsibly manage multiple projects simultaneously and deliver expected outcomes within deadlines
Professional experience in the building industry/real estate sector, preferred
Technical Marketing and Communication Experience:
Developing marketing strategies: Creating strategies to increase sales
Managing marketing campaigns: Overseeing the planning, development, and execution of marketing campaigns in several regions
Conducting market research: Gathering consumer insights and analyzing data
Building brand awareness: Strengthening the brand and enhancing customer experience
Driving revenue growth: Collaborating with sales teams to drive revenue growth
Allocating the marketing budget: Setting marketing goals and allocating the marketing budget

Other Required/Preferred Skills & Qualifications

Strong written and verbal communications skills, including effective presentation skills, in English and other European languages skills desired
Exceptional interpersonal skills including high level of professionalism, empathy and respect for others, active listening, and building effective working relationships
Excellent analytical, problem-solving, and decision-making skills
Attention to detail and ability to synthesize complex information
Deep sense of personal responsibility and accountability for delivering high-quality work
Eager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguity
Passion and commitment to GBCI/USGBC mission
Proficient in the use of an office computer and Microsoft Word, Excel and PowerPoint required

Details

Full-Time, permanent, salaried position
Location: Munich, Germany and remote
Travel: 25% estimated annual travel. Actual amount of travel required will be dependent on the market development strategy developed by this position and approved by the Regional Leader.