Search Marketing Specialist

Two Trees PPC is hiring a Search Marketing Specialist. You will plan, build, and optimize paid search for our clients.

What you will do

• Learn the client’s business model, ICP, and goals. Turn that into a clear paid search plan.
• Choose tactics based on fit. Use Performance Max only when it serves the goal.
• Build clean account structures that map to KPIs and LTV targets.
• Own conversion tracking end to end. GA4, GTM, enhanced conversions, offline imports, call tracking, UTM hygiene.
• Find and fix tracking issues fast. Validate data, dedupe, and prevent gaps.
• Forecast results from budgets and benchmarks. Explain assumptions simply.
• Pace and actualize budgets daily, monthly, and quarterly. Protect efficiency.
• Run a steady testing roadmap. Ad copy, landing pages, audiences, bidding, and creative assets.
• Use AI and internal scripts to speed analysis and execution. Improve those tools with client goals in mind.
• Follow buying and QA checklists so launches are right the first time.
• Report weekly, monthly, and quarterly. Tell a clear story with insights and next steps.
• Share paid search learnings with SEO, marketplaces, paid social, and programmatic teams.
• Respond to client questions and ad hoc requests on time.

About you

• 5 or more years managing paid search across Google Ads and Microsoft Ads
• Comfortable managing $500,000 dollars or more in monthly budgets
• Motivated by improving performance and driving growth
• Uses platform and third party data to diagnose performance shifts
• Knows when and how to refresh ad copy
• Strong communication and presentation skills for clients and teammates
• High attention to detail and data accuracy
• Organized, with clear prioritization
• Team player who steps in to help
• Open to feedback and growth