Lifecycle Marketing Manager

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a 2025 Great Place to Work and 2025 Fortune’s Best Workplaces in Healthcare_._

_One of our company values is "Embrace Differences" and diversity, equity, inclusion, and belonging are the principles guiding how we build our business and teams. We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role.

_

_About the role
_We’re looking for a Lifecycle Marketing Manager to own and evolve our end-to-end patient lifecycle strategy and communications across email, SMS, and CRM platforms. This role will be responsible for designing, executing and optimizing a cohesive lifecycle strategy that improves patient conversion, engagement, and experience consistency.

This person will work cross-functionally with Product, Growth, Product Marketing, Data, Account Management, and Leadership to ensure lifecycle communications are strategic, data-informed, and effective in driving patient growth and conversion.

Core Areas of Responsibility

• Patient Lifecycle Strategy

• Own lifecycle strategy and performance across the full patient journey, from lead capture through booking conversion, onboarding, appointment attendance, and ultimately graduation and post-care engagement.

• Consolidate fragmented communications into a simplified, scalable lifecycle framework.

• Identify gaps in the current patient lifecycle and design new programs to address them.

• Develop segmentation and personalization strategies that tailor communications based on patient personas, referral sources, engagement level, and care journey stage.

• Partner with Product, Data and Marketing to design behavior-triggered lifecycle messaging tied to key patient actions and product events (booking, cancellations, care milestones, engagement signals, etc.).

• Patient Communications

• Lead content creation and optimization for all patient-facing transactional and engagement communications in partnership with Brand / Creative teams.

• Own and evolve key lifecycle programs.

• Launch and manage conversion and engagement-driven programs.

• Design patient story campaigns, including sourcing patients interested in sharing their stories.

• Ensure messaging stays aligned with changes in product experience and brand voice.

• Email & SMS Channel Ownership

• Own email and SMS as lifecycle channels, ensuring consistent strategy and quality across both.

• Expand and optimize SMS usage to complement and enhance email effectiveness.

• Own Braze lifecycle architecture including journeys, triggers, segmentation, and campaign orchestration, partnering with Product and Data to ensure data is leveraged intentionally within lifecycle programs.

• Experimentation, Optimization & Reporting

• Define lifecycle success, own lifecycle performance metrics, and translate insights into action.

• Partner with Data to build reporting dashboards and report on performance and progress to internal stakeholders and leadership, including executive-level updates.

• Partner with Product Marketing and Growth to A/B test messaging and journeys to improve conversion and bookings.

Impact and Success Indicators

Where you’ll make an impact in the first 90 days:

• Audit and map the current patient lifecycle ecosystem, identify gaps and prioritize opportunity areas
• Define lifecycle strategy and success metrics
• Establish operational foundation in Braze, including identifying  gaps in data availability and partnering with Data/Product to prioritize fixes
• Begin to stabilize and improve high-impact lifecycle programs

Where you’ll make an impact in the first year:

• Build a scalable, end-to-end lifecycle engine
• Drive measurable improvements in core lifecycle metrics
• Implement advanced segmentation and personalization
• Build a rigorous experimentation and measurement system
• Expand and optimize channel strategy (Email + SMS)
• Strengthen cross-functional integration

We’re looking for someone with:

• Deep experience building patient lifecycle programs from the ground up, including end-to-end ownership of email and SMS (strategy, execution, reporting and optimization)
• Hands-on experience with the lifecycle platform Braze (required)
• Healthcare experience (strongly preferred)
• Experience partnering with Product, Growth, and Data teams
• Strong analytical mindset with experience reporting on conversion, engagement, and funnel metrics
• Proven ability to simplify and scale complex communication ecosystems
• A/B testing and experimentation frameworks beyond basic subject-line tests

Compensation & Benefits

The offer range is dependent on qualifications and experience. New hires can reasonably expect an offer between $139,500 and $164,100. The full salary range for this full-time, exempt role is $139,500 - $188,700.

Additional perks and benefits:

• Equity in a high-growth start-up
• Paid time off, including nine paid holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day
• Comprehensive medical, dental, and vision coverage
• 401(k) Retirement savings options
• One-time $200 Work from Home reimbursement
• Annual $1,000 Productivity & Wellness Stipend to support your personal and professional goals
• Annual $500 subsidized company contribution to your healthcare FSA or HSA
• Paid parental leave

Outreach Notice to Applicants

We are thrilled that you’re interested in joining our team! To ensure a consistent and equitable hiring process for all candidates, we kindly ask that you refrain from reaching out to current employees regarding the role, your application, or the interview process. Our talent acquisition team is committed to carefully reviewing all applications and will reach out directly if they decide to move forward.

All applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#ZR