Marketing Manager – UKI B2C: Scotland and Wales

Location: Flexible / Remote-first / UK-based

Reports to: Senior Marketing Manager, UKI

Help us shape the future of educator marketing at Twinkl

We’re looking for an experienced and strategic Marketing Manager to lead our audience strategy for Scotland and Wales. You’ll oversee a set of regional audience segments and be responsible for driving growth, retention, and engagement through insight-led, multi-channel marketing.

You’ll be the go-to lead for your regions- translating audience insight into powerful marketing strategy, and working cross-functionally to deliver high-impact campaigns. You’ll also help ensure Scotland and Wales are well represented in our UKI B2C plans and that localised needs are championed throughout our delivery.

Key Responsibilities

• Lead the marketing strategy for Scotland and Wales, aligned with UKI B2C objectives and OGSM goals
• Set clear priorities and KPIs for Segment Managers, Content Execs and Assistants in your area
• Monitor and report on performance across acquisition, retention, engagement and lifetime value
• Spot regional opportunities and risks, including churn signals, curriculum updates or policy shifts
• Coordinate activity across SEO, Product Marketing, CRM, Social, and Education teams
• Work with ECLs and Thought Leaders to ensure messaging and insight are aligned
• Oversee planning and delivery across email, blog, social and video with support from your team
• Provide clear, supportive line management through coaching, 1:1s and team development
• Contribute insights to help shape the wider UKI B2C marketing strategy

We’d love to hear from you if you have:

• Proven experience leading marketing teams and campaigns
• A strong record of delivering growth, retention or engagement
• A data-informed mindset and confidence using performance metrics
• Strong leadership and communication skills
• Experience working cross-functionally with other departments
• A proactive, solutions-focused approach

Desirable

• Knowledge of the education sector, particularly Scotland or Wales
• Experience working with content creators, writers, or social media teams
• Familiarity with CRM, SEO and digital content planning tools

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave