Marketing Manager - Ireland

Marketing Manager – UKI B2C: Ireland and Northern Ireland

Location: Republic of Ireland - 100% Remote / Home Working (Must permanently live in ROI & have the right to work without restrictions to apply for this role)

Pay Rate: 25 - 28.50 EUR hourly

Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5

Hiring Manager: Senior Marketing Manager, UKI

Help us shape the future of educator marketing at Twinkl

• We’re looking for an experienced and strategic Marketing Manager to lead our work with educators in Ireland and Northern Ireland. You’ll oversee a set of audience segments in the region and be responsible for driving growth, retention, and engagement through insight-led, multi-channel marketing.
• This is a hands-on leadership role with real impact. You’ll manage a team, coordinate cross-functional delivery, and ensure we’re reaching the right educators at the right time with content that adds real value. You’ll also play a key role in delivering our UKI OGSM strategy and ensuring your region’s priorities are represented in wider planning.

Key Responsibilities

• Lead the marketing strategy for Ireland and Northern Ireland, aligned with UKI B2C objectives and OGSM goals
• Set clear priorities and KPIs for Segment Managers, Content Execs and Assistants in your area
• Monitor and report on acquisition, retention, engagement, and lifetime value
• Identify risks and opportunities across segments, from churn signals to localised growth areas
• Coordinate delivery across internal teams (SEO, Product Marketing, CRM, Social, Education)
• Work with ECLs and Thought Leaders to align audience insight and messaging
• Oversee content planning and delivery across email, blog, video, and social channels
• Coach and develop your team through regular 1:1s and constructive feedback
• Contribute to strategic planning and share insights that inform the broader UKI B2C direction

We’d love to hear from you if you have:

• Proven experience leading marketing strategy and cross-functional teams
• A strong track record of audience growth, retention, or engagement
• Confidence using performance data to drive decision-making
• Excellent communication and people leadership skills
• Experience building strong internal relationships and collaborating across functions
• A calm, proactive mindset – you're focused on what matters and make things happen

Desirable Experience

• Knowledge of the education sector or relevant B2C environments
• Experience working with content creators, writers, or social media teams
• Familiarity with CRM, SEO, and digital content planning tools

Benefits

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
• Flexible working with opportunities to work from home.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.