Marketing Assistant - Canada

Location: Canada - 100% Remote / Home Working (Must permanently live in Canada & have the right to work without restrictions to apply for this role)

Pay Rate: 20 - 25 CAD

Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5

_First things first! What is Twinkl? What is Twinkl's mission?

_Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

_Whoever you are, whatever you teach, Twinkl is here for you!

_Overview

This role focuses on creating engaging social-first content, capturing the voice of the customer, and building meaningful educator communities through social media and digital channels. The Marketing Assistant will support the creation of short-form video, campaign content, and community initiatives that connect with educators and drive engagement. Through hands-on execution across social media, content production, and marketing campaigns, this role helps Twinkl deliver timely, insight-driven content that strengthens educator relationships and drives measurable impact.

Key Responsibilities

Social Media, Communities and educator engagement:

• Develop and execute social media tactics to build a strong online presence, foster engagement, and drive organic growth.
• Engage educators across social channels, including Meta, TikTok, YouTube, LinkedIn, (among others)…along with various community spaces, fostering conversation, advocacy, and meaningful brand connections.
• Support and drive ambassador programs and community-led campaigns, driving awareness, consideration, and preference among educators.
• Support campaign execution across social media and community channels.
• Plan and deliver “surprise and delight” initiatives, including giveaways and engagement activities tailored to educator motivations.
• Build authentic connections with educators and school leaders, staying active in threads, calls, or local meetups.
• Help manage community programs such as mentorships and recognition campaigns.
• Report on social media and community engagement metrics weekly.
• Identify relevant influencers and execute outreach to build partnerships that support campaigns, community engagement, and brand visibility.

Marketing Content Production

• Create insight-driven content tailored to diverse educator needs for owned channels, including video content and user-generated content.
• Produce high-quality, educator-focused content for social campaigns, onsite experiences, and other marketing channels.
• Curate and create educator-led stories and spotlights that amplify community voices and showcase authentic educator experiences.
• Deliver content that aligns with Twinkl’s brand voice, values, and educator-first philosophy.
• Ensure all content is delivered on time and maintains high-quality standards.

Voice Of The Customer

• Continuously gather and share audience insights, from behaviours to direct feedback, to inform strategy, shape content, and ensure marketing aligns with real educator needs.
• Monitor trends, competitors, and conversations across social listening and communities to identify opportunities and areas for improvement.
• Translate audience and social insights into actionable plans that enhance impact, improve the educator experience, and guide marketing initiatives.

To Succeed In The Role, You Will

• Create, edit, and publish engaging social-first content, including short-form video, reels, stories, and educator-focused creative for platforms such as Instagram, Facebook, and TikTok.
• Develop and execute social media strategies that increase reach, engagement, traffic, and follower growth through insight-led content and campaigns.
• Build and nurture authentic relationships with educators and school leaders through active community management, conversations, and social engagement.
• Capture and apply the voice of the educator, translating audience feedback, trends, and insights into relevant content ideas and marketing initiatives.
• Produce compelling educator-first content across video, blogs, email, and onsite experiences, ensuring alignment with Twinkl’s brand voice and values.
• Manage multiple content streams, campaigns, and community initiatives while maintaining strong organization, attention to detail, and timely delivery.
• Monitor social listening, platform trends, competitor activity, and community conversations to identify opportunities for content growth and innovation.
• Support ambassador programs, influencer partnerships, and community-led campaigns that strengthen educator advocacy and brand connection.
• Track, analyse, and report on social media and community KPIs, using performance insights to optimize content and improve impact.
• Work independently with confidence while collaborating across teams, bringing creativity, accountability, and proactive problem-solving to every project.

Qualifications

• 3-5 years of marketing experience, preferably in B2C, education-focused environments. Preference may be given to candidates who previously worked in an education setting (teachers, teaching assistants, etc).
• Proven experience managing social media platforms (e.g., Meta, TikTok, YouTube, LinkedIn) with a track record of growing reach, engagement, and audience.
• Proven experience creating short-form video content for social platforms, including ideation, filming, editing, and optimizing content for audience engagement across channels such as Instagram, TikTok, Facebook, and YouTube.
• Deep knowledge of the Canadian education market, including education policy, curriculum frameworks, and teacher priorities.
• Strong understanding of community engagement and relationship-building, particularly within educator or purpose-driven spaces.
• Experience gathering and applying audience insights through social listening, analytics, and direct feedback.
• Strong copywriting skills with the ability to adapt tone while maintaining brand voice and an educator-first approach.
• Comfortable analyzing performance metrics and translating data into actionable improvements.
• Preference will be given to skilled content creators with experience producing blogs, email campaigns, webinars, video content, and user-generated content.

KPIs & Success Metrics

• Social KPI for managed platforms:

• Reach increase 15% YoY

• ER increase by 15% YoY

• Followers increase by 15% YoY

• Traffic increase by 15% YoY

• Achieve points target (20) for content produced for other channels (not including social media): points system

• Blogs (2-7)

• Email (7)

• Reddit answer (2 - in the future)

• Onsite page (1-3)

• Live sessions (7)

• Achieve 3-5 monthly earned mentions per month (for your segment) or influencer activations