B2B Marketing Manager

Location: Remote UK

Hours: 37.5 per week

Contract: Permanent

Report to: Head of B2B Marketing

We are seeking a driven and commercially minded individual to lead the growth of Twinkl’s B2B marketing to school Senior Leadership Teams (SLT). This is a strategic role responsible for expanding opportunities within the senior leadership community across the UK, with a particular focus on building engagement with school and MAT leaders.

As Marketing Manager, your key responsibility will be increasing paid subscriptions and positioning Twinkl as the go-to resource for schools. You will be responsible for playing a pivotal role in driving marketing-qualified leads (MQLs) to support our B2B sales team and growing engagement with the SLT audience through campaigns that resonate and build trust with key decision makers in schools and trusts.

Reporting to the Head of B2B Marketing, you’ll work closely with the wider marketing, sales and product teams to align efforts and maximise impact. You will apply strategic insight and project management skills to execute successfully across digital, community and campaign channels.

You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities

• B2B Marketing Strategy: design and execute impactful marketing campaigns aimed at senior leaders in schools at MATs. Use multi-channel campaigns (including content, events, social and emails) to drive high quality leads for the sales team
• Audience growth: increase engagement within the SLT audience. Develop digital and community engagement strategies to attract and convert this audience.
• B2C to B2B conversion: develop strategies and tactics to convert B2C subscribers in the SLT segment to Twinkl’s whole-school offer
• Community building: continue to grow Twinkl’s network of headteachers, trust leaders, business leaders and senior educators through value-led engagement and thought leadership
• Campaign management: lead multi-channel campaigns with tailored messaging to influence purchasing decisions and build long-term customer relationships
• Insight and optimisation: analyse user behaviour and campaign performance to optimise performance across marketing activity
• Collaboration: work closely with the Head of B2B Marketing, B2B sales and product teams to align strategy and share best practice

Qualifications And Skills

• Strong understanding of the education landscape, particularly the needs and drivers of school and trust leadership teams
• Ideally with practical experience working in a leadership role in an educational setting
• Experience in B2B marketing
• A growth mindset and a passion for education and leadership
• Ability to create compelling messaging and communications and deliver through various channels including webinars, social media, and written content
• High levels of initiative - you’re comfortable taking ownership and driving change
• Confidence working with data and analytics to guide decisions and measure performance
• Strong project management skills and the ability to manage multiple projects and stakeholders

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave