Join a mission-driven nonprofit focused on caffeine sobriety to enhance the user experience and conversion rates of a small Shopify store. The role centers on practical improvements to the homepage and product pages, with a special emphasis on making the “90-Day Reset” bundle stand out and implementing a user-friendly email capture for a free caffeine cheat sheet. The store features a limited catalog of recovery-themed merchandise and a 90-day journal, utilizing Shopify, Printify, and Gumroad. The ideal candidate will bring a strategic, conversion-focused mindset to optimize the customer journey without a full site rebuild.

Responsibilities

Audit and refine homepage and product page layouts for clarity and engagement
Highlight and optimize the “90-Day Reset” bundle as the flagship offering
Design and implement a non-intrusive email capture mechanism for lead generation
Streamline the catalog (7 products) into a clear, conversion-focused funnel
Collaborate on practical UX and CRO improvements tailored to a nonprofit audience
Ensure seamless integration with Printify and Gumroad as part of the tech stack
Provide actionable recommendations based on best practices and analytics

Skills And Requirements

Proven experience optimizing Shopify stores for UX and conversion, ideally with nonprofit or mission-driven brands
Strong portfolio demonstrating measurable improvements in store performance
Expertise in Shopify, with working knowledge of Printify and Gumroad integrations
Ability to design and implement effective email capture solutions (popups, newsletters) that enhance user experience
Analytical mindset with the ability to prioritize impactful changes over full redesigns
Excellent communication skills and a collaborative, solutions-oriented approach
Availability for a focused project with potential for follow-up work

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.