Freelance Digital Marketing – Insurtech Launch

Join an innovative B2C insurtech startup as a freelance digital marketing specialist, supporting the launch of a fully online insurance platform in New Zealand and Australia. This part-time contract role is ideal for a growth-focused marketer with expertise in Google Ads, technical SEO, and Webflow publishing. You will play a pivotal role in driving customer acquisition, optimizing search visibility, and ensuring the marketing site is performing at its best. Collaborate closely with an agile early-stage team to iterate on strategies and deliver measurable results in a fast-paced environment.

Deliverables

• Build, manage, and optimize Google Ads campaigns targeting relevant customer segments.
• Implement technical SEO improvements for the Webflow marketing site to enhance organic search performance.
• Execute AEO (Answer Engine Optimization) and AI search strategies to maximize visibility in emerging search platforms.
• Publish and optimize SEO-focused content within Webflow, ensuring best practices are followed.
• Monitor campaign and site performance, analyze data, and report on key metrics including results and costs.
• Collaborate with the team to iterate on growth strategies based on performance insights.

Requirements

• Proven experience in digital marketing, specifically Google Ads campaign management and technical SEO.
• Strong proficiency with Webflow for content publishing and site optimization.
• Demonstrated ability to implement AEO and AI search visibility strategies.
• Analytical mindset with experience in performance monitoring, reporting, and rapid iteration.
• Excellent communication and collaboration skills, comfortable working with early-stage teams.
• Based in New Zealand or Australia, with availability for part-time contract work.
• Up-to-date knowledge of digital marketing trends and best practices.

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