This role is focused on driving high-intent lead generation through advanced SEO, AI engine optimisation, and targeted Google Ads campaigns. The ideal candidate will have a proven track record in elevating website visibility, particularly in AI-driven recommendations, and delivering measurable results for service-based businesses. You will be responsible for developing and executing a comprehensive digital marketing strategy tailored to three core service offerings, with a strong emphasis on generating quality leads and demonstrating clear ROI.

Deliverables

Conduct a thorough audit of the existing website and digital presence to identify opportunities for SEO and AI optimisation.
Develop and implement an SEO strategy to improve organic search rankings and increase visibility in AI-powered recommendation engines.
Plan, launch, and manage Google Ads campaigns focused on generating high-intent leads for each service area.
Monitor, analyse, and report on campaign performance, adjusting tactics to maximise lead quality and conversion rates.
Provide actionable recommendations for ongoing website and content improvements to support long-term growth.
Collaborate on LinkedIn outreach strategies to supplement lead generation efforts.

Requirements

Demonstrable experience in SEO, Google Ads management, and AI-driven optimisation for service-based websites.
Strong understanding of AI search algorithms and how to optimise content for AI recommendations.
Proven ability to generate high-quality leads and deliver measurable marketing results.
Proficiency with analytics tools such as Google Analytics, Google Search Console, and relevant AI optimisation platforms.
Excellent communication skills and ability to present clear, actionable strategies.
Availability for a part-time, contract-based engagement.
Experience working with small businesses or personal projects is a plus.

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