Senior Marketing Manager

The Role

We are building the measurement solutions of the future, and need to ensure our potential clients and partners know it. We are innovators and pioneers, and need our marketing to educate the market about our capabilities and the value those capabilities deliver to our clients.

We are seeking a dynamic and results-driven Senior Manager, Marketing to lead our B2B content marketing, brand-building efforts, and social media strategies. In this role, you will be responsible for shaping and executing comprehensive marketing strategies that drive brand awareness and engagement. You will work cross-functionally with sales, product, and creative teams to create compelling content, build our brand presence, and ensure our marketing initiatives resonate with our B2B audience.

Responsibilities

• Understand TVision’s value proposition and work with the Product, Engineering and Sales teams to develop unique ad offerings for the measurement ecosystem
• Lead the development and execution of a comprehensive B2B content marketing strategy that drives thought leadership and brand awareness.
• Work closely with cross-functional teams to ensure brand alignment and that marketing efforts support broader business objectives.
• Oversee the creation of high-quality content across various social media formats (blogs, case studies, whitepapers, etc.) that aligns with the company's goals and targets.
• Develop and implement social media strategies across platforms like LinkedIn, Twitter, Facebook, and others, focusing on B2B engagement.
• Drive the development and execution of brand positioning, messaging, and storytelling that reinforces the company’s identity and value proposition.
• Monitor social media trends, analyze performance, and pivot strategies as needed to engage and grow our online presence.
• Lead content calendar planning and support event marketing.

Qualifications

• Bachelors’ degree in marketing, business, or a related field
• 5+ years experience in B2B marketing, with expertise in ad tech and media.
• Must have proven experience social media: creating and leading content marketing initiatives, building brands, and driving engagement through different channels
• Strong knowledge of B2B buyer personas and marketing funnel strategies.
• Excellent leadership skills with the ability to collaborate across teams and manage cross-functional projects.
• Exceptional written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
• Highly creative, with a passion for content, branding, and staying ahead of marketing trends.