Digital Marketing Executive

Company Description:

Tutoria is dedicated to helping students in Pakistan secure admission to top undergraduate programs around the world. We provide comprehensive test preparation materials along with personalized training programs designed to build the skills, confidence, and strategy needed to succeed in standardized exams such as the SAT, PSAT & IELTS. With a strong commitment to academic excellence and quality education, Tutoria has become a trusted choice for students and parents aiming for global study opportunities. Our mission is to support students in achieving international success through structured guidance, expert mentorship, and performance-oriented preparation strategies.

Role Description:

We are seeking a highly skilled and performance oriented Digital Marketing Executive with at least 5 years of practical experience in designing, executing, and optimizing impactful digital marketing campaigns. The ideal candidate should combine strong analytical thinking with creativity and a results driven mindset.

Key Responsibilities:

•⁠ ⁠Design and implement end-to-end digital marketing strategies.

•⁠ ⁠Manage, monitor, and optimize paid advertising campaigns across various platforms.

•⁠ ⁠Plan and execute influencer marketing initiatives to enhance brand visibility and drive conversions.

•⁠ ⁠Analyze campaign performance and generate actionable insights using data.

•⁠ ⁠Set up tracking systems and implement conversion rate optimization techniques.

Required Expertise:

•⁠ ⁠Minimum 5+ years of proven experience in digital marketing.

•⁠ ⁠Strong hands-on expertise in GoHighLevel (GHL).

•⁠ ⁠Advanced proficiency in Meta Ads (Facebook & Instagram).

•⁠ ⁠Practical experience with Google Ads and YouTube Ads campaigns.

•⁠ ⁠Strong knowledge of Google Tag Manager (GTM) and end-to-end tracking setup.