Keedian (formerly Tutenlabs) is transforming how buildings operate - combining technology implementation, AI-powered optimization, and managed services to help multi-site organizations cut costs, reduce emissions, and move from reactive fixes to predictive performance. Our vision is bold: a future where buildings run autonomously, so our clients can focus on what matters most.

📍Location: This position is 100 % remote - where we prioritize candidates in Colombia & Mexico!

Role Mission

We’re looking for a hands-on, creative, and data-driven Inbound Marketing Specialist to help us attract, engage, and convert leads into opportunities. You’ll execute inbound campaigns across multiple channels — email, social, paid, and web — to drive awareness and support our revenue goals. You’ll work closely with Product Marketing, Sales, and external partners to bring our strategy to life, test new ideas, and continuously improve results.

What you'll do:

Campaign execution

Support the planning and lead the day-to-day execution of integrated inbound campaigns across email, ads, and social channels.
Build campaign assets such as landing pages, case studies, webinars, and other lead-generation materials.
Coordinate with external agencies or internal teams to ensure content and design are on brand and on time.
Measure campaign ROI and conversion metrics in HubSpot dashboards.

Automation & optimización

Manage and optimize HubSpot workflows, email nurture sequences, and lead-scoring models.
Track campaign performance and share actionable insights to improve conversion rates across the funnel.
Run and optimize LinkedIn Ads, Google Ads, and SEO to attract qualified traffic.
Test new formats, audiences, and messages to continuously learn and scale what works.

Collaboration & alignment

Work closely with Product Marketing and Sales to ensure consistent messaging and lead flow.
Collaborate on pre- and post-event campaigns to turn conferences and activations into qualified pipeline opportunities.
Partner with the team to maintain our marketing dashboards and performance reporting.

What success looks like:

Campaigns are launched smoothly and on schedule.
Leads are nurtured effectively from MQL to SQL through well-structured workflows.
Data is consistently used to refine tactics and improve ROI.
Collaboration with Product Marketing and Sales feels seamless and proactive

MIN REQUIREMENTS:

It will be a good match if you have:

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
3–5 years of experience in marketing execution, ideally in B2B or tech.
Strong understanding of inbound marketing principles and digital channels (email, social, paid, SEO).
Experience using HubSpot or similar marketing automation tools.
Skilled in running LinkedIn and Google Ads campaigns; strong knowledge of SEO best practices.
Excellent writing and communication skills.
Bilingual in English and Spanish
Curiosity, adaptability, and a collaborative mindset — you love learning and improving.
There is a plus: if you also have experience doing inbound marketing for the US market and/or if you have experience from energy or facilities management industries.

Benefits package:

💻 100% remote work.

⏰ Flexible schedule.

🍰 Day off on your birthday.

😁 Reduced hours on Fridays.

🌴 Superior vacation days.

💊 Sick leave days.

🏠 Moving day off.

🎓 Support for studies, training, and languages.

👥 Referral program.

We are proud to be a team that celebrates, supports, and promotes all kinds of diversity; we are committed to equal opportunities regardless of nationality, ethnicity, skin color, gender, gender expression, disability, or religion.

If everything you've read makes sense to you, apply now so we can get to know you! 💙

Note: We’re currently rebranding from Tutenlabs to Keedian. If you see either name, just know it’s the same team with the same mission.