Growth Marketing Manager

Turn.io powers life-improving conversations.

Role Overview

As our first Growth Marketing Manager, you will have a unique opportunity to shape our growth strategy from the ground up. You'll be responsible for driving pipeline and revenue growth by developing and executing innovative marketing initiatives across various channels. Working closely with sales, product marketing, and product teams, you'll align marketing efforts with business objectives.

This role requires an experimental mindset and a blend of strategic thinking with hands-on execution. You'll be operating in an environment with limited historical data, so a passion for driving measurable results in ambiguous conditions is crucial. We expect you to test multiple channels and strategies until we find what works best for our business model.

Sounds like the next role for you? Apply with your resume and cover letter (in English) telling us why you're interested in working with Turn.io.

Key Responsibilities

Strategy & Leadership

• Develop and implement a comprehensive growth marketing strategy to achieve pipeline and revenue targets, complementing our existing sales-led approach
• Demonstrate proficiency in at least two of the following growth marketing areas: Account-Driven GTM (ABM/ABX), Outbound Marketing, Paid Media (SEM & Social), Email Marketing, SEO, Web Optimisation, and Marketing Operations & Analytics
• Own, optimize, and expand our marketing technology stack, including Hubspot and identifying/implementing new solutions for automated outbound and signal-based ABX campaigns
• Collaborate with cross-functional teams to align growth strategies, prioritise key accounts, share performance insights, and ensure cohesive messaging

‍

Growth Marketing Execution

• Define key performance indicators and establish full-funnel dashboards to measure, optimize, and scale marketing efforts
• Leverage modern tools and AI to identify target accounts, develop account tiers, and execute personalised, signal-based campaigns
• Manage website tracking, routing, and workflows; create and optimize landing pages, implement SEO best practices, and conduct A/B testing
• Develop and execute paid media strategies across SEM and social platforms, including campaign planning, optimisation, and vendor management if necessary
• Partner with product and content marketing to optimize content for search engines and distribute across relevant channels
• Define and optimize the lead handoff process for the sales team, ensuring clear communication and seamless transitions
• Maximise the potential of our Hubspot platform for marketing automation, CRM, and reporting

What We're Looking For

Qualifications

• 7+ years of demand generation or growth marketing experience in B2B SaaS
• Experience building pipeline and demand for a sales-led organization, preferably with a top-down sales model
• Early or growth-stage startup experience preferred
• Demonstrated expertise in multiple growth marketing channels, including paid acquisition, email marketing, SEO, ABM/ABX, website management, marketing operations, and analytics
• Core competencies in marketing operations, marketing analytics, and account-driven GTM
• Proven experience in planning and executing multi-channel marketing campaigns
• Proficiency in modern marketing tools, especially Hubspot, and understanding of AI-driven marketing solutions
• High standards for quality with a focus on customer-centric marketing strategies
• Data-driven approach to testing, iterating, and scaling successful initiatives
• Strategic thinking balanced with hands-on execution capabilities
• Fluent English required
• Global South lived experience

Nice to haves

• Experience in the Health industry
• Experience managing marketing campaigns in international markets (LATAM, APAC, EMEA) is highly valued
• Particular emphasis on experience in Brazil and India
• Additional language skills are advantageous: Portuguese, Spanish, French, Hindi or other Indian languages, Swahili or other African languages
• Experience working with remote, distributed teams

About us

Turn.io powers life-improving conversations.

Our chat platform and impact community enable organisations to scale access to vital services. Our chat platform powers small and large social enterprises, non-profits, and governments who are changing the world for the better. Here are just a few examples of how our customers are using Turn.io to make an impact globally:

• Ministério do Desenvolvimento e Assistência Social, Família e Combate à Fome - The “Conexão Cidadã” project was created to be a direct communication system with users of the Cadastro Único. The project aims to reduce waiting times for services, optimize public resources and facilitate access to reliable information for beneficiaries of programs such as Bolsa Família and Farmácia Popular. The channel currently has over 2 million users.
• ImpulsoGov: ImpulsoGov works to support the brazilian public healthcare system via WhatsApp chatbots that are free for citizens. With smart use of data they directly support over 20 municipalities and impact the quality of health services for more than 6 million Brazilians who depend on SUS. They saw an 147% increase in cytopathological exams compared to the control group. Impulso has recently announced they will be supporting 100+ municipalities via their chatbot by the end of 2025. Impulso also conduct surveys with over 30,000 public health system professionals, as well as a research study analyzing the effects and cost-effectiveness of awareness messages sent via WA to engage the population in seeking preventive healthcare.
• Argentina's National Electoral Chamber (CNE) created a chatbot where hundreds of thousands of Argentine voters could access reliable information about the country's electoral process during the 2023 national elections.
• Tribunal Superior Eleitoral - Brazil's National Electoral Court (TSE) built an election bot where voters could access a multitude of electoral services including checking exact voting location, fact-checking electoral information, candidate profiles and more. MetaAi launched in Brazil and re-directed users to TSE's CTWA, resulting in over 1 million users accessing the bot the morning of the election.

We’re a lean, global and remote team, from Cambodia to Colombia and everywhere in between. We deeply care about our customers, with user-centricity being at the core of how the entire business operates. Transparency and openness are key to us, where everyone is able to voice and contribute to decisions — big or small. We value a good work-life balance, kindness, empathy and caring about humans.