Senior Marketing Consultant

No C2C, W2 ONLY

Must be in EST

Job Summary:

Are you a strategic leader with a passion for driving new business growth through innovative demand generation initiatives? Our client's Treasury Services team is looking for a dynamic Senior Marketing Consultant where you will drive impactful, revenue-generating initiatives across the financial services landscape. If you're a strategic thinker with a proven ability to lead innovative demand generation efforts, this is your opportunity to make a significant impact in a global financial powerhouse. Based in NYC, this REMOTE position offers an exciting opportunity to lead demand generation strategy, execution, and overall new business development efforts.

Key Responsibilities:

- Demand Generation Strategy: Develop and lead end-to-end demand generation strategies aligned with our client's Treasury Services' growth goals. Define target audiences, buyer personas, and go-to-market plans across multiple channels.

- Cross-Functional Collaboration: Work closely with sales, product management, executive leadership, and marketing to align on goals, ensure campaign integration, and deliver measurable business impact.

- Lead Generation & Acquisition: Design and execute high-performing marketing campaigns to attract and convert qualified leads. Set and monitor KPIs in collaboration with sales teams to achieve new business targets.

- Content Strategy & Development: Create compelling content strategies that support the full buyer’s journey—from awareness to conversion. Lead the development of high-value assets including whitepapers, webinars, case studies, and more.

- Digital Marketing & Advertising: Launch and optimize digital campaigns across email, paid search, social media, and display advertising to generate cost-effective leads and conversions.

- Account-Based Marketing (ABM): Drive ABM initiatives targeting key accounts and high-value prospects. Collaborate with sales to develop personalized campaigns that increase engagement and pipeline velocity.

- Analytics & Optimization: Set performance metrics, track results, and use data-driven insights to continuously improve campaign effectiveness and ROI.

Qualifications:

- Workfront – for campaign planning and project management.

- Demand Generation Campaign Development – hands-on experience creating and executing complex, multi-channel campaigns.

- Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.

- 7-10 years of experience in demand generation within the financial services industry preferred.

- Expertise in developing and executing comprehensive demand generation strategies.

- Strong leadership skills with the ability to inspire teams in a fast-paced environment.

- Excellent communication, presentation, and interpersonal skills for effective collaboration.

- Deep understanding of marketing principles and emerging trends in financial services demand generation.

- Creative thinker passionate about innovation in demand generation strategy.

Preferred Qualifications:

- Experience with Microsoft Dynamics.

- Proficiency in Power BI for analytics and reporting.

- Prior experience in Financial Services or related regulated industries.