Growth Marketing Analyst - Gaming

I am looking for a growth marketing analyst for Meta

This is a 12 month contract to start.

Description

Our vision for the Metaverse is to build the next generation of social experiences. Our goal is to build a successful ecosystem where hundreds of millions of people are able to participate and developers can grow their businesses. We are looking for a seasoned Growth Consultant who will work with our top developers to offer acquisition consulting services to grow their titles on our platform.

Responsibilities

• Develop and execute comprehensive growth strategies focused on user acquisition, activation and early retention.
• Design and implement targeted marketing campaigns, influencer collaborations, and robust referral programs to attract new players.
• Strategically leverage user-generated content (UGC) as a scalable engine for content and retention, providing accessible creation tools and monetization pathways for creators
• Identify and leverage VR's unique "experiential virality" by designing for "wow moments" and shareable content
• Align with internal audience strategies and VR gamer segments with tailored content and marketing messages
• Identify and track key metrics such as Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), retention rates (Day 1, Day 7, Day 30) for individual campaigns.
• Lead rapid experimentation and A/B testing across the customer journey to validate assumptions and identify the most effective growth tactics.
• Partner closely with internal Product, Data Science, Eng teams to leverage and test internal tools to execute growth experiments and campaigns.
• Leverage experience with individual titles to build a playbook that can scale to a larger developer community across existing Meta owned channels.
• Stay abreast of VR market trends, emerging technologies, and competitive landscapes to identify new channels and opportunities for growth
• Champion a culture of rapid experimentation, measurement and iteration

Minimum Qualifications

• 5+ years of experience in growth marketing, product management or user acquisition roles with a track record of wins in SaaS products
• Hands-on experience with online data analytics platforms, A/B testing frameworks and behavioral tracking tools to monitor performance and optimize strategies
• Demonstrated ability to develop and implement creative, unconventional, and "out-of-the-box" strategies to tackle unforeseen problems and identify new growth channels, especially in nascent or unexplored markets.
• Deep understanding of what drives user engagement, motivation, and loyalty, including elements like competition, social recognition, and personal achievement
• Experience with user-generated content (UGC) platforms and creator economies.
• Experience working and influencing effectively cross-functionally and building relationships across teams, including with people outside the direct reporting chain
• Bachelor's Degree or equivalent experience

Preferred Qualifications

• Experience in building digital economies, designing systems and/or monetization models in high profile gaming titles/franchises
• A technical background in programming, scripting, or marketing automation is a significant plus, enabling a deeper understanding of technical implementations and the ability to automate growth processes
• Experience working in fast paced, ambiguous environments and successfully executing against strategic goals
• Proven communication skills, both internally and with partners translating insight into content, create slides or written presentations, & create overall communication plans
• Games industry experience
• Mobile Gaming or AR/VR experience

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Meta.

The pay range that Tundra in good faith reasonably expects to pay for this position is $70/hour - $80/hour.

Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, up to 15 Days PTO per annum and a New Child Benefit.