Tucann is a lifestyle brand known for bold, eye-catching swimwear and activewear that stands out from the crowd. With a loyal global customer base, we’ve built our reputation through unique designs and content that inspires adventure. Now, we’re looking to scale our organic presence on Instagram, TikTok, and YouTube with a dedicated Social Media Manager.

Role Overview

We’re seeking a creative, data-driven Social Media Manager to own Tucann’s organic growth across Instagram, TikTok, and YouTube. This role goes beyond posting; it’s about understanding our audience, leveraging cultural trends, and building a strong community around the Tucann lifestyle. You’ll work closely with our VP in Product Development and Email Marketing, Video Editor and Graphic Design Team to create scroll-stopping, platform-native content.

Key Responsibilities

Develop and execute Tucann’s organic growth strategy across Instagram, TikTok, and YouTube.
Manage the content calendar to align with campaigns and launches.
Collaborate with the creative team (video editor & designers) to produce high-quality content.
Create and post engaging Stories highlighting products, new collections, and exciting events.
Stay on top of trends, sounds, and formats relevant to our audience and adapt them to Tucann.
Write engaging, on-brand captions and CTAs to drive interaction.
Monitor, analyze, and report on key performance metrics, optimizing strategy as needed.
Actively engage with the community by responding to comments and DMs.
Work with the team to test and iterate on new content ideas.

Qualifications

Experience managing Instagram, TikTok, and YouTube for a consumer-facing brand (fashion/lifestyle/e-commerce preferred).
Strong grasp of social media algorithms, trends, and growth strategies.
Creative thinker with the ability to produce content that feels native to each platform.
Excellent communication and writing skills with attention to detail.
Comfortable collaborating with a creative team.
Analytical mindset with experience using insights and analytics tools.
Passion for lifestyle, fashion, and creating content that resonates.

What We Offer