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TrustedHousesitters
TrustedHousesitters

Marketing Analytics Lead

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Marketing strategies
Data
SEO
+20

Permanent role
2 days ago
Apply now

TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Our platform connects a thriving global community of pet lovers through a unique trust-based membership model. We’re on a mission to create a world where pet owners can travel with peace of mind , knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.

Our vision is simple: to become the world’s most loved travel solution for pet people - and we’re making it a reality. With almost 250,000 members worldwide with the ambition of scaling to 1 Million, 97% say we have improved their lives, and our growth is high as word-of-mouth fuels a fast-growing, passionate community.

TrustedHousesitters was named one of Escape the City's top organisations to work for in 2023 and we were proud to be part of the 2024 cohort of Technation’s Future Fifty, the UK’s leading pre-IPO programme. In October 2024 we secured B Corp certification, reflecting our commitment to our people, the planet and pets across the world.

At TrustedHousesitters, we embrace a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything we do. We believe in empowering our people to see the real impact of their work. Every team member plays a role in crafting quality experiences for our members, and we continuously push ourselves to improve, iterate, and innovate always with the goal of strengthening our global community of pet lovers.

Now is an exciting time to join TrustedHousesitters where innovation, advocacy and community-driven growth are at the heart of our success. If you're looking to make a real impact in a mission-led, fast-scaling tech business, this is the right place for you.

We're on the lookout for a passionate Marketing Data specialist to join our Analytics & Insight team. You'll be leading our marketing data strategy in partnership with the CMO, supported by a growing team of Marketing Analysts. You'll own the technology and processes that capture, transform and activate marketing data from a variety of different sources. Your team is key to our 2025 (and beyond) growth plans – we'll look to you to support the marketing team with translating complex data into actionable strategies, developing sound experiments, conducting research initiatives, and improving/automating reports that the team depend on to monitor performance. Our current MarTech stack includes: Mode (our BI tool), Segment (our CDP), dbt, Redshift/BigQuery, Google Ads, Meta, Braze and more.

We are looking for someone who is ready to take a business from a funnel-like, last-click attributed view of marketing performance to a place where the true value of different activities can be properly assessed and new investment can be allocated with confidence. This person will not only take ownership of Marketing Effectiveness but will build the team and the tools required to manage and maintain that function with excellence.Key Responsibilities

  • Development and improvement of the existing marketing effectiveness framework and strategy.
  • Data schema design to support the marketing analytics roadmap, working with analytics and data engineers to develop the right solutions.
  • Design and deliver an evolution of the existing attribution model, managing all channel classification logic.
  • Ownership and prioritisation of all marketing analytics tasks, reporting jobs and dashboard creation for the wider Marketing team.
  • Line management of staff in the Marketing Analytics team.
  • Collaborating with non-marketing stakeholders in Product and Finance on strategic projects.
  • Conduct in depth analyses that answer complex marketing questions and inform high-impact decisions.
  • Sharing insights back to the business to support data driven decision making at every level of the business.
  • Working in partnership with the CMO and marketing leadership team to gather data requirements and to shape their strategies based on insight.
  • Seeking out new process improvement opportunities.

Requirements

  • Extensive experience working within a variety of marketing analytics environments – you know what ‘great’ looks like in your field and are excited to elevate our capabilities to that level of pedigree. Proven experience in utilising data to support multi-channel marketing strategies.
  • Detailed knowledge of popular marketing platforms used within Paid Search, Paid Social, CRM, SEO, Organic Social, Affiliate and Partnership channels.
  • Advanced SQL capabilities for transforming, modelling and interrogating data inside databases (we use BigQuery and Redshift); experience with transformation layer technologies (we use dbt) is a big plus.
  • Extensive experience working with BI tools (we use Mode) to analyse and visualise data, including the ability to produce, automate and QA high-quality dashboards.
  • An excellent communicator with the ability to translate complex topics to non-technical and non-specialist audiences in an accessible way.
  • Knowledge of marketing attribution (and all the caveats that come with it), media mix modeling, and other popular marketing measurement approaches.
  • Experience designing and running experiments, incrementality tests and brand lift studies.
  • Obsessed with details and accuracy, while simultaneously appreciating the ‘commercial’ aspect of how data helps the business drive revenue.
  • Line management experience would be a plus.
  • Qualifications in Mathematics, Economics or Statistics would be useful, but are not required.

£70,000 - £83,000 a yearBenefits

In addition to a competitive salary and bonus, we offer a range of benefits, including:

Fully remote workGenerous equity optionsDiscretionary 10% annual bonus scheme25 days holiday annually plus bank holidays and Christmas to New Year closurePension scheme: 5% from you as an employee and 3% from TrustedHousesittersPremium TrustedHousesitters pet owner and sitter membership. This includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for youX5 premium memberships for your friends and family each yearOur team have an unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs£200 annually towards home office equipmentAccess to Spaces (co-working) Locations across the globeMonthly working from home stipendMacbook Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home.We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the yearWe can cover costs of personal development resources, and have a regular time set aside for personal developmentBupa Health Insurance and Dental Insurance planSimplyHealth Healthcare Cash planTrusted Giving scheme - employee volunteering via Onhand and employee giving via TyveWeekly virtual yoga sessionsBrighton BikeshareRecruitment Referral BonusIf you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!

_In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).

__At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability.

_Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.

About TrustedHousesitters

👥201-500
📍London
🔗Website
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