Creative Marketing Manager

Brand & Marketing Manager (Freelance-Friendly)

Reports to CEO, start ASAP, part-time

Overview

True Sons Grooming is redefining men’s hair and beard dye with premium, at-home solutions designed for modern lifestyles. We’re entering an exciting new chapter, with a major product launch on the horizon, and we’re looking for a Brand & Marketing Manager to help lead the way.

This role blends strategy and execution: you’ll guide brand messaging, manage digital platforms, and keep our loyal customers engage - all while helping introduce our next generation of products.

This position is especially well-suited for a freelance marketer who enjoys short bursts of project-based work, but wants the chance to make a tangible impact with a growing consumer brand.

What You’ll Do

• Drive brand consistency across all channels - voice, visuals, and customer touchpoints.
• Shape messaging and repositioning strategy for our upcoming launch.
• Build and manage marketing calendars, campaigns, and performance updates.
• Create content (social, email, web, packaging) using Canva, with light photo/video editing.
• Manage Shopify storefront updates, Klaviyo flows, and customer retention campaigns.
• Coordinate with partners (Amazon, SEO, designers, developers) to keep everything running smoothly.
• Support product testing, beta communications, and launch messaging in collaboration with ops and logistics.

What We’re Looking For

• 3–5+ years in brand/marketing (startup or consumer goods experience a plus).
• A balance of creative vision and performance-driven thinking.
• Hands-on skills in Shopify (required), Klaviyo, and Canva; Amazon Seller Central basics a plus.
• Strong writing and design sense; able to create clear, compelling, customer-first content.
• Self-starter who thrives in a small, collaborative, remote team.
• Comfortable with project-based, freelance-style work rhythms.

Bonus Points

• Experience with product repositioning or launches.
• Background in grooming, beauty, or CPG.
• Familiarity with influencer programs or customer loyalty tools.

About Us

At True Sons Grooming, our mission is simple: help people look and feel their best. We believe dyeing should be quick, discreet, and natural-looking—so we create products that fit seamlessly into modern routines.

If you’re a marketer who loves building brands, shaping stories, and seeing your work come to life across digital platforms—whether full-time or freelance—we’d love to hear from you.