For companies
  • Hire developers
  • Hire designers
  • Hire marketers
  • Hire product managers
  • Hire project managers
  • Hire assistants
  • How Arc works
  • How much can you save?
  • Case studies
  • Pricing
    • Remote dev salary explorer
    • Freelance developer rate explorer
    • Job description templates
    • Interview questions
    • Remote work FAQs
    • Team bonding playbooks
    • Employer blog
For talent
  • Overview
  • Remote jobs
  • Remote companies
    • Resume builder and guide
    • Talent career blog
True Classic
True Classic

Director, Growth Marketing

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Director

Tech stacks

Testing
Growth
Marketing strategies
+26

Visa

U.S. visa required

Permanent role
4 days ago
Apply now

True Classic is seeking a results-oriented Director of Growth Marketing to lead our customer acquisition strategy and performance marketing efforts across paid social, search, programmatic, and affiliate channels. You’ll own the full-funnel growth engine — from strategic planning to tactical execution — with the goal of driving measurable, scalable customer growth and maximizing return on media investment. This high-impact role sits at the center of our marketing organization, ideal for a data-driven leader who thrives on experimentation, collaboration, and constant optimization.

All True Classic roles are global and omni-channel, driving accountability across product categories, geographies, and sales/marketing channels. This role will influence growth initiatives across diverse markets and platforms.

Key Areas of Accountability

Performance Marketing & Media Buying

  • Develop and execute cross-channel paid media strategies across Meta, Google, YouTube, TikTok, programmatic, and affiliate platforms
  • Manage and optimize an 8-figure annual media budget with a focus on CAC, ROAS, and LTV
  • Lead A/B testing strategies across creative, audiences, and funnel stages
  • Leverage data to inform real-time optimizations and long-term investment decisions

Affiliate Growth

  • Oversee and scale True Classic’s affiliate marketing program in partnership with agencies and publishers
  • Collaborate with influencers and content partners to drive high-converting traffic
  • Monitor performance and refine commission structures to maximize ROI

Creative Strategy & Funnel Optimization

  • Partner with creative and brand teams to develop performance-driven ad creative
  • Define and iterate on DR creative briefs using performance data
  • Launch and optimize customer acquisition funnels to improve conversion and LTV

Budgeting & Forecasting

  • Own forecasting, spend pacing, and growth budget allocation
  • Partner with Finance to model investment scenarios and align on performance targets

New Customer Acquisition & Channel Expansion

  • Identify, test, and scale emerging growth channels and acquisition tactics
  • Collaborate with CX and Retention to ensure seamless handoffs and customer lifecycle alignment

Cross-Functional Leadership

  • Creative & Brand: Align on messaging, asset timelines, and creative strategy
  • Finance & Leadership: Deliver performance reporting and budget recommendations
  • Product & Tech: Partner on tracking, pixeling, and experimentation infrastructure
  • Affiliate & Influencer: Ensure integrated content and growth strategies
  • Analytics & Data: Build dashboards, attribution models, and cohort analysis tools

Qualifications

  • 7+ years of experience in digital growth or performance marketing
  • Proven track record of managing $10M+ annual paid media budgets
  • Deep knowledge of paid social, search, programmatic, and affiliate platforms
  • Strong understanding of attribution models and analytics tools
  • Experience leading creative testing and developing high-performing DR creative
  • Management experience (agencies and/or internal teams)

Preferred Requirements

  • DTC e-commerce experience, especially in apparel or lifestyle brands
  • Familiarity with Meta Ads Manager, Google Ads, TikTok Ads, YouTube, Google Analytics 4
  • Experience using platforms like Triple Whale, Northbeam, or Rockerbox
  • Strong creative judgment and data storytelling skills
  • Ability to thrive in a fast-paced, growth-stage environment

Skills & Competencies

Technical: Paid media platforms (Meta, Google, TikTok, YouTube), affiliate tools (Impact, ShareASale), analytics dashboards, Excel/Google Sheets

Core: Analytical rigor, cross-functional leadership, decision-making under pressure, creative problem-solving, clear and persuasive communication

Compensation And Benefits

  • Salary Range: $140K-$180K

  • Unlimited PTO and sick time

  • Company-paid medical, dental, and vision insurance

  • 100% employee premium coverage

  • 65% dependent premium coverage

  • 401(k) plan with 3% company match

  • Monthly home office stipend

  • Annual True Classic merchandise allowance

  • Free Employee Assistance Program (EAP)

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

🔗Website
Visit company profileIconOpenNewWindows

Unlock all Arc benefits!

  • Browse remote jobs in one place
  • Land interviews more quickly
  • Get hands-on recruiter support
PRODUCTS
Arc

The remote career platform for talent

Codementor

Find a mentor to help you in real time

LINKS
About usPricingArc Careers - Hiring Now!Remote Junior JobsRemote jobsCareer Success StoriesTalent Career BlogArc Newsletter
JOBS BY EXPERTISE
Remote Front End Developer JobsRemote Back End Developer JobsRemote Full Stack Developer JobsRemote Mobile Developer JobsRemote Data Scientist JobsRemote Game Developer JobsRemote Data Engineer JobsRemote Programming JobsRemote Design JobsRemote Marketing JobsRemote Product Manager JobsRemote Project Manager JobsRemote Administrative Support Jobs
JOBS BY TECH STACKS
Remote AWS Developer JobsRemote Java Developer JobsRemote Javascript Developer JobsRemote Python Developer JobsRemote React Developer JobsRemote Shopify Developer JobsRemote SQL Developer JobsRemote Unity Developer JobsRemote Wordpress Developer JobsRemote Web Development JobsRemote Motion Graphic JobsRemote SEO JobsRemote AI Jobs
© Copyright 2025 Arc
Cookie PolicyPrivacy PolicyTerms of Service