Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

_We're committed to bringing passion and customer focus to the business.

_Position: Specialist, Digital Marketing

Report to Title: Director, Digital Marketing

Location: U.S. Remote

Date: April 2026

Position Overview

Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.

Responsibilities

Campaign Planning & Orchestration

• Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective
• Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths
• Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality

Marketing Operations & Automation

• Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates
• Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment
• Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization

Reporting, Insights & Optimization

• Build and maintain dashboards to track campaign, funnel, and lead performance
• Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution
• Review attribution and source tracking to ensure accurate reporting across channels

Selective Hands-On Execution

• Execute strategic email campaigns within HubSpot
• Build and optimize landing pages for key initiatives
• Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations

QA & Continuous Improvement

• Conduct campaign quality assurance across all channels prior to launch
• Validate tracking, attribution, and data integrity
• Identify optimization opportunities based on performance insights

Working with External Partners

• Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required
• Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards
• Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth

Basic Qualifications

• 3–5 years of experience in digital marketing, marketing operations, or campaign management
• Strong hands-on experience with HubSpot (certification preferred)
• Experience working with Google Advertising and conversion tracking
• Solid understanding of buyer journeys, funnel strategy, and conversion optimization
• Proven ability to manage multiple stakeholders, projects, and timelines
• Excellent communication, collaboration, and organizational skills
• Detail-oriented mindset with a strong focus on quality and accuracy

_if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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