Marketing Campaigns Lead

TRM Labs is a blockchain intelligence company committed to fighting crime and creating a safer world. By leveraging blockchain data, threat intelligence, and advanced analytics, our products empower governments, financial institutions, and crypto businesses to combat illicit activity and global security threats. At TRM, you'll join a mission-driven, fast-paced team made up of experts in law enforcement, data science, engineering, and financial intelligence, tackling complex global challenges daily. Whether analyzing blockchain data, developing cutting-edge tools, or collaborating with global organizations, you'll have the opportunity to make a meaningful and lasting impact.

The Marketing team at TRM Labs is looking for a Marketing Campaigns Lead to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings.

The impact you will have:

• Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won.
• Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity.
• Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates.
• Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys.
• Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
• Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.

What we’re looking for:

• 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

About the Team:

• A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders
• Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews
• Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency
• Core collaboration hours: 8am–12pm PST
• No on-call or weekend requirements
• Campaigns, insights, and ops work are tracked against shared sprints and team KPIs

Learn about TRM Speed in this position:

• Launch and optimize high-impact campaigns in weeks, not quarters, rapidly translating market signals and sales input into scalable demand plays that drive pipeline.
• Iterate relentlessly based on performance data, quickly pivoting campaign strategy to double down on what’s working and cut what’s not — no vanity metrics, just revenue outcomes.
• Collaborate with Sales and RevOps in real time, removing blockers and co-creating fast, measurable experiments that move deals through the funnel faster.

Life at TRM Labs

Leadership Principles

Our Leadership Principles shape everything we do—how we make decisions, collaborate, and operate day to day.

• Impact-Oriented Trailblazer – We put customers first, driving for speed, focus, and adaptability.
• Master Craftsperson – We prioritize speed, high standards, and distributed ownership.
• Inspiring Colleague – We value humility, candor, and a one-team mindset.

Accelerate your Career

At TRM, you’ll do work that matters—disrupting terrorist networks, recovering stolen funds, and protecting people around the world. You will:

• Work alongside top experts and learn every day.
• Embrace a growth mindset with development opportunities tailored to your role.
• Take on high-impact challenges in a fast-paced, collaborative environment.
• Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up.

What To Expect At TRM

TRM moves fast—really fast. We know a lot of startups say that, but we mean it. We operate with urgency, ownership, and high standards. As a result, you’ll be joining a team that’s highly engaged, mission-driven, and constantly evolving.

To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees.

That said, TRM may not be the right fit for everyone. If you're optimizing for work life balance, we encourage you to:

• Ask your interviewers how they personally approach balance within their teams, and
• Reflect on whether this is the right season in your life to join a high-velocity environment.
• Be honest with yourself about what energizes you—and what drains you

We’re upfront about this because we want every new team member to thrive—not just survive.

The Stakes Are Real

Our work has direct, real-world impact:

• Jumping online after hours to support urgent government requests tracing ransomware payments.
• Delivering actionable insights during terrorist financing investigations.
• Collaborating across time zones in real time during a major global hack.
• Building new processes in days, not weeks, to stop criminals before they cash out.
• Analyzing blockchain data to recover stolen savings and dismantle trafficking networks.

Thrive as a Global Team

As a remote-first company, TRM Labs is built for global collaboration.

• We cultivate a strong remote culture through clear communication, thorough documentation, and meaningful relationships.
• We invest in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration.
• By prioritizing trust and belonging, we harness the strengths of a global team while staying aligned with our mission and values.

Join our mission!

We’re looking for team members who thrive in fast-paced, high-impact environments and love building from the ground up. TRM is remote-first, with an exceptionally talented global team. If you enjoy solving tough problems and seeing your work make a difference for billions of people, we want you here. Don’t worry if your experience doesn’t perfectly match a job description— we value passion, problem-solving, and unique career paths. If you’re excited about TRM’s mission, we want to hear from you.

Recruitment agencies

TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.

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